Landmark Communications, the privately owned US media company that owns The Weather Channel, said it was considering a sale. According to US reports the company could be worth more than $5 billion (E3.4bn), although moves are under way to split the business in two.

“Landmark's weather, publishing, broadcasting, interactive and information businesses all have leading positions in their markets and have strong growth opportunities,” said Frank Batten, Jr, the chairman and chief executive whose family founded the company in 1904. The Weather Channel was formed in 1982.

Landmark has about $1.8 billion in annual revenues.

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