UK shoppers are being misinformed when buying high-definition TV sets, regulators have warned. A study by Ofcom found that large numbers of people are given incorrect information when buying expensive HD TV sets.

According to the survey, however, there were significant errors in the information given to customers by many retailers. Four in 10 people who took part in the survey were given potentially misleading information, such as being told that the TV sets “can receive high-definition programmes” – without being told that they would be required to buy an extra set-top box in order to do so.

Some 10 per cent of shoppers were incorrectly told that there were a number of HD channels available without subscription using Freeview, while others were even told that buying an HD-ready set would improve the quality of ordinary television channels.

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