The UK ASA (Advertising Standards Authority) has banned a Sky advert following complaints over the claim that new and existing customers get equally good deals with the company.

The advert claimed that Virgin Media’s policy was to give better deals to new customers, stated: “At Sky we think it’s wrong to advertise attractive sounding prices that are often only available to new customers, not loyal ones. We believe it’s right that all our customers should enjoy consistently low prices across all our products.”

Complaints included that the offer of a free Sky+ box and free installation only applied to new customers. BSkyB argued that new and existing customers paid the same standard prices for subscription services and satellite equipment.

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Categories: Advertising, Articles, Regulation