Regional advertising agencies and clients have gained access to www.thepowerofpaytv.com, a dedicated website for the client and agency community highlighting marketing opportunities to reach customers from the Asia Pacific pay-TV industry.

The site, launched by the Cable & Satellite Broadcasting Association of Asia (CASBAA), houses industry research along with TV network data, client case studies and the latest industry news. “The idea is to deliver a 'one-stop' pay-TV advertising information resource for media planners across the region,” said Paul Corrigan, the CASBAA Consultant who coordinated development of the site.

“It's time for the pay-TV industry to further demonstrate to marketers how much has changed in the advertising environment. Most markets with a viable pay-TV advertising medium now have reliable measurement making the industry more accountable than ever to clients”.

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