In an effort to increase iTunes video sales, Apple is reportedly in discussions with US television networks to cut the price of shows in half.

Apple has told networks and studios that it would like to slash the cost of most TV episodes from the current $1.99 (E1.43) to just $0.99, reports Variety. According to reports, Apple believes the move could double video sales and offset the loss in per-video downloads.

Other posts by :

1. SES announces €0.25c dividend
2. Russia “blinding and destroying” German satellites
3. Bank: AST, Starlink, Kuiper targeting $200bn market
4. Rivada: Is no news good news?
5. SES celebrates Intelsat acquisition
6. Pakistan halts broadband direct-from satellite
7. India stymies Starlink launch
8. Starlink, AST SpaceMobile race for cellular consumers
9. Trouble ahoy for foreign D2D satellites over India?

Categories: Articles