Metavision, part of ITV Studios’ Zoo 55, has unveiled Hell’s Kitchen as its first-ever format brand to be brought to life on immersive gaming and creation platform Roblox. This experience invites fans of the iconic reality show to immerse themselves in the intense, high-pressure world of Gordon Ramsay’s Hell’s Kitchen. In this interactive experience, players […]

ITV and YouTube have announced a new distribution and commercial partnership which will see ITV joining YouTube’s partner programme enabling hundreds of hours of ITV content to be made available to viewers on the platform. ITV’s commercial team will sell the full range of advertising opportunities around ITV and ITV Studios channels on YouTube, including […]

ITV Studios is evolving its digital business into its own label – Zoo 55. Martin Trickey, who joins from Warner Bros International TV Production in January 2025, has been named Managing Director of Zoo 55, reporting to Ruth Berry President, Global Partnerships & Zoo 55. Graham Haigh, currently EVP Digital, will partner with Trickey as […]