As the mobile app subscription business accelerates, mobile amrketing company Adjust has launched its new Subscription Tracking product to give marketers better visibility into subscription performance. This follows a broader shift toward subscription-based monetisation models, with Apptopia estimates showing that app-based subscriptions generated over $200 million in
Formula 1 fans watched online history being made as Lewis Hamilton equalled Michael Schumacher’s record number of 91 race wins at the Formula 1 Aramco Grosser Preis Der Eifel 2020 in Germany on October 11th. The race was broadcast on the Formula 1 YouTube Channel live and for free, in seven European markets: Germany, Switzerland, […]
Nielsen has announced that YouTube’s streaming TV inventory will be measured in Digital Ad Ratings and Total Ad Ratings to help media buyers and sellers better understand and verify audiences on both the YouTube and YouTube TV apps on connected TVs (CTV). This announcement expands Nielsen’s ability to measure YouTube beyond computer and mobile and […]
WWE’s official YouTube channel has surpassed 50 billion total views. The channel is YouTube’s top-ranked in the Sports category – ahead of the NBA, NFL, MLB, NHL, ESPN and NASCAR — and is closing in on 70 million subscribers. “Reaching 50 billion video views on YouTube is a testament to our compelling storylines, larger than […]
Having earlier announced its intention to offer live streaming of the Formula 1 Aramco Grosser Preis Der Eifel 2020 in Germany on the Formula 1 YouTube Channel, the platform has confirmed its coverage plans. The livestream starts at 11am CEST on October 9th with the first practice session. Fans will be able to watch the […]
Covid-19 will boost worldwide revenue on content consumed on mobile phones by 28 per cent in 2020 according to Strategy Analytics’ Global Mobile Media Forecast: 2015-2025 report. Stay-at-home guidance issued by governments as result of the pandemic has stimulated an increase in spending within mobile games and mobile apps, as consumers have been forced to […]
Sky Sports has announced a set of new measures coming into effect immediately to combat online abuse and hate across its platforms. Over 40 million users engage on Sky Sports’ channels on digital and social media platforms (Instagram, Facebook, Twitter and YouTube) which have seen a spike in hateful comments on the basis of race, […]
Research commissioned by Intel has revealed how eSports has burst into mainstream entertainment in recent years, and how the industry has grown in value over time. The research reveals that: Popular streaming sites, such as Twitch, YouTube Gaming and Facebook Gaming, have experienced a 20 per cent increase in the numbers of hours streamed during […]
Total video streaming minutes on mobile grew 30 per cent Q/Q in Q1 2020 across four Southeast Asia markets and a further 19 per cent Q/Q in Q2 to reach 657 billion, according to a study published by Media Partners Asia (MPA). The report, entitled Southeast Asia Online Video Consumer Insights & Analytics: A Definitive […]
VA Media, the APAC social video monetisation agency, has launched a new YouTube content ID service for producers, production companies and film & television distributors. VA Media owns and manages some of the world’s largest movie and TV-based YouTube channels, including Movie Central– which boasts 20 million views monthly. The newly announced fee-based service is […]