Yahoo has announced a partnership with Comscore to give Yahoo DSP advertisers additional and enhanced brand safety and suitability controls for connected TV (CTV) campaigns. Additionally, contextual segments – leveraging categories like TV genre – support campaign relevancy and reach within identity-less CTV app environments. “The CTV landscape continues to see tremendous growth, and as […]
DirecTV Advertising and Yahoo have formed a strategic partnership with the aim of unlocking new value for advertisers across linear TV and digital. Against the backdrop of an increasingly fragmented advanced TV landscape, the pair are teaming up to provide buyers with a more seamless way to access addressable TV and streaming inventory. In working […]
Limelight has completed the acquisition of Edgecast from Yahoo. The combined company will operate as Edgio. A press release from Edgio said that its solutions will “combine the power of the world’s best performing edge platform with the most complete set of capabilities for web applications, APIs and video content – continuing on its strategy […]
Yahoo has announced a partnership in Australia with Samba TV, the global omniscreen advertising and analytics company. The new deal provides advertisers with a holistic cross-screen view, connecting traditional offline television audiences with the online world. Samba TV’s first-party Smart TV data is now integrated into the Yahoo DSP to help advertisers maximise their advertising […]
In a move that it says will create a “global leader in edge enabled software solutions”, content delivery specialist Limelight Networks has entered into a definitive agreement to acquire Yahoo’s Edgecast, a provider of edge security, content delivery and video services, in an all-stock transaction. The transaction values Edgecast at approximately $300 million (€275.7m), or […]
US sports viewers are frustrated with latency issues when watching a ‘live’ sporting event according to research conducted by Phenix, When shown a video that depicts delays at various intervals compared to the live feed at the stadium, US sports viewers were frustrated with the delays in the stream while watching the game. Of those […]
UK broadcast regulator Ofcom has announced the appointment of industry veteran Dawn Airey as Channel 4’s interim Chair, replacing current Chair, Charles Gurassa, who departs on January 27th 2022. Airey joined the Channel 4 Board in December 2021 as a non-executive director. Her career includes roles as Chair and CEO of Channel 5, Managing Director […]
Haystack News, an ad-supported streaming service that connects US viewers with hyper-relevant local, national and world TV news, has announced the service now offers content from more than 400 providers on its Haystack News streaming AVoD platform, and will surpass more than 50 live news channels this January. Haystack News launched live news as a […]
Digital content agency and media network Little Dot Studios (an All3Media company) has appointed Sarah McKelvey and Emma Gronow to Head of Agency Sales, UK and Head of Agency Sales, ANZ respectively, following a period of accelerated growth. Reporting to Chief Sales Officer & MD, International, Wayne Davison, McKelvey and Gronow will be responsible for […]
Total streaming minutes measured across AVoD, SVoD and live streaming platforms increased to ~53 billion in Q2 2021, representing a ~2.3 billion net quarterly growth in minutes, according to a report published by Media Partners Asia (MPA). The report, titled Taiwan Online Video Consumer Insights & Analytics, leverages MPA’s proprietary AMPD Research platform to measure […]