Audience figures demonstrate continued growth in audiences for women’s sport on Sky Sports in 2023, following similar records broken for the Ashes, Women’s Super League and The Hundred. The 2023 Solheim Cup golf tournament saw history made as Team Europe retained the trophy for the third successive tournament, with a record-breaking number of viewers watching […]
This October, the celebrated and empowering women’s network, Wonder Women TV, will hold their inaugural all-day Wonder Women Conference supported by BAFTA at their 195 Piccadilly HQ. WW is leading the charge in supporting freelancers with a full day of game-changing, career-enhancing leadership and development training during the biggest unscripted crisis in history. This inspirational […]
Bitmovin, a specialist in video streaming infrastructure, has released research which shows that whilst many streaming viewers owned up to going behind their partners back to watch a series without their knowledge, men are the biggest cheaters (64 per cent compared with 35 per cent of women). Men however are more open about their ‘Netflix […]
The success of The Lionesses in the FIFA Women’s World Cup has resulted in a 254 per cent increase in addressable advertising audience in the past month, data from Quantcast reveals. The insight shows that 17.4 million addressable devices have engaged with the Women’s World Cup in the past two weeks. This highlights the rapid […]
Sports streaming service DAZN has acquired ata Football, the women’s football content platform which is backed by the Miami-based sports investment firm 777 Partners. Founded by Hannah Brown and Esmeralda Negron in 2020, ata Football has partnerships with a number of broadcasters and rights owners and allows viewers to watch matches from the Italian women’s […]
Vizrt, a specialist in real-time graphics and live production solutions for content creators, is working with BBC Sport to showcase the Women’s World Cup. By teaming up with BBC Sport for the Women’s World Cup, Vizrt aims to elevate the coverage and offer viewers an immersive and dynamic visual experience that truly reflects the passion […]
The BBC will broadcast England’s last-16 match against Nigeria, at the FIFA Women’s World Cup, live on BBC One on August 7th at 8.30am. Fans can also listen to the Lionesses’ knockout game across BBC Radio 5 Live and BBC Sounds Audiences can also watch four other Round of 16 fixtures on BBC TV and […]
New survey insights from LoopMe, a technology company that uses artificial intelligence (AI) to improve brand advertising performance, reveals nearly half (44 per cent) of UK consumers plan to, or might, watch the FIFA Women’s World Cup this year. This is more than those planning to watch in Singapore (42 per cent), and far higher […]
Analysis from Omdia reveals the FIFA Women’s World Cup to be the most valuable women’s competition globally in terms of media rights with revenues of $70-100 million expected in 2023. The research published ahead of the tournament which kicks off on July 21st identified seven of the top-11 most valuable women’s events are football league championships, reflecting […]
Ahead of the FIFA Women’s World Cup in Australia & New Zealand, research has revealed the extent to which interest in women’s football has grown in the four years since the 2019 tournament in France. The worldwide study commissioned by WSC Sports – a provider of AI-driven sports content – surveyed over 14,000 people spanning five […]