Index Exchange, Vudoo launch shoppable media atsScale
Index Exchange, the independent supply-side platforms (SSPs), has partnered with Vudoo, a specialist in interactive and shoppable video technology, to launch frictionless, shoppable media at scale in programmatic advertising. The partnership brings Vudoo’s commerce media technology to Index Marketplaces, giving agencies and brands the ability to activate shoppable campaigns programmatically without additional technical setup, workflow […]