Vudoo, a specialist in interactive and shoppable video technology, has partnered with Canadian media company Corus Entertainment to introduce commerce-enabled shoppable advertising experiences across Corus’ premium digital environments. The strategic partnership marks Vudoo’s official entry into the Canadian market and adds a Tier-1 broadcaster to its global publisher network. By powering Corus’ next phase of […]
Index Exchange, the independent supply-side platforms (SSPs), has partnered with Vudoo, a specialist in interactive and shoppable video technology, to launch frictionless, shoppable media at scale in programmatic advertising. The partnership brings Vudoo’s commerce media technology to Index Marketplaces, giving agencies and brands the ability to activate shoppable campaigns programmatically without additional technical setup, workflow […]
Vudoo, the advertising commerce technology company, has announced the appointment of Sarah Lawson Johnston as Managing Director for Europe, the Middle East and Africa. With 30 years of experience in the advertising technology industry, Lawson Johnston’s leadership will be fundamental to the growth of Vudoo’s presence in this key market. Having most recently served as […]
Vudoo, the advertising commerce technology company, has announced the appointment of ad tech industry veteran Raj Chauhan as President, Americas. With over 20 years of digital advertising and entrepreneurial experience, Chauhan brings a wealth of expertise to Vudoo that will be instrumental in driving its expansion into the Americas. Chauhan contributed to the foundation of […]
KINESSO Commerce, IPG Mediabrands’ technology-driven commerce division, has announced a global partnership with technology company and content commerce expert Vudoo. The partnership powers the launch of a new, always-on commerce media solutionthat combines KINESSO Commerce’s activated media with Vudoo’s advanced shoppable ad technology, enabling content to be shoppable all the time, across the open web. KINESSO Commerce has […]
Vudoo, the content commerce and in-stream checkout specialist, has launched its platform to the international market with the opening of an office in London marking the first step in its global expansion plans. The company has appointed Nathalie Curtis-Lethbridge as its Global Chief Growth Officer and Managing Director for EMEA and North America. The London […]