SpotX, the global video advertising platform, continued its profitable growth track-record and ended 2020 with what it has described as “outstanding financial results and significantly more access to consumers”. As the pandemic raged across the globe, a record number of viewers tuned in to streaming TV in 2020. Advertisers took notice by diversifying their ad […]
Canela.TV one of the first AVoD streaming services for US Hispanics, has officially launched its app on VIZIO SmartCast, the smart TV platform. Canela.TV is now available to millions of SmartCast TV users in the U.S offering over 10,000 hours of entertainment for adults and children including comedies, docuseries, novelas, cartoons, dramas and action films. […]
Amagi, a global SaaS leader in broadcast and streaming TV technology, has announced it is working with Little Dot Studios to help deliver its expansion into OTT and CTV platforms. Little Dot Studios, an award-winning digital content studio and broadcaster, is one of the largest distributors of premium television content on YouTube and is now […]
VIZIO Ads, TV company’s direct-to-device advertising business, has unveiled Universal Frequency Control, a new capability that enables brands to set limits on how often a VIZIO TV within a household is exposed to specific ad creative when placing an ad through its platform. Universal Frequency Control persistently measures the number of times an ad is exposed […]
A survey from ENGINE Insights has found that 69 per cent of Americans watched Super Bowl LV on a Smart TV on February 7th. Some 40 per cent of them watching via a Samsung TV, 21 per cent on LG devices, 11 per cent on Vizio and only 8 per cent on Sony. Over half […]
VIZIO has announced that Fox Corporation’s FOX NOW and FOX Nation apps are available on VIZIO’s SmartCast platform. Now millions of viewers across the US have access to FOX’s local and national news, entertainment programming, and sports content directly on their VIZIO SmartCast TVs. “We are pleased that millions of VIZIO SmartCast users can now […]
VIZIO has announced the launch of three new sports channels and an all-in-one sports app for SmartCast viewers across the US. The free channels include the NFL Channel, Pac-12 Insider, and beIN Sports Xtra, as well as the CBS Sports App. All three channels and the CBS Sports app are completely free to all SmartCast […]
Vevo, the music video platform, has announced that Vevo’s catalogue of more than 450,000 music videos and original content is now available for free on millions of VIZIO SmartCast TVs. VIZIO users can now stream Vevo music videos 24/7 directly on their TVs. “At Vevo, we pride ourselves in bringing our high-quality, culturally relevant content […]
Stingray Group, a music, media, and technology company, has announced the launch of free, ad-supported TV channels with eleven major OTT providers: Comcast Xfinity (US), DistroTV (US), Freebie TV (US), Freecast (US), MX Player (US and India), Peacock (US), Redbox (US), Samsung TV Plus (UK and Germany), STIRR (US), STV (UK) and Vizio Watch Free […]
Vizio Ads, the direct-to-device advertising business for Vizio, the US-based TV brand, has announced that it will use Nielsen’s Digital Ad Ratings to help advertisers better measure and optimise digital audience metrics across Vizio SmartCast inventory on Vizio connected TVs (CTV). This follows the recent announcement that Nielsen will measure addressable campaigns on Vizio that […]