Production studio, rights business and channel operator, Blue Ant Media, has announced the launch of its free, ad-supported streaming TV (FAST) channel, Declassified, on VIZIO WatchFree+ in the US. Declassified features stories and revelations that have shaped our world, from conspiracies and catastrophes to engineering and ancient civilisations. The deal, led by Julio Sobral, SVP, […]
VIZIO’s Inscape, a provider of currency-grade smart TV data, and TVision, the company measuring every second of TV and CTV viewer engagement, announced they have extended their data partnership. The multi-year agreement provides immediate benefits to the entire media ecosystem. Leveraging TVision’s passive measurement panel enriches Inscape’s nationally-representative households based on 24+ million opted-in devices. […]
Vizio’s Inscape, a provider of currency-grade smart TV data, and TV outcomes company EDO have announced an extension of their longstanding strategic data partnership. This new, multi-year agreement between EDO and Inscape reinforces EDO’s commitment to using high-fidelity data to help clients optimise linear and streaming TV ad effectiveness. EDO leverages real-time consumer behavioural signals […]
VIZIO has announced the return of Spirits Network’s culinary series The Pantry for its second season, available on VIZIO. Presented by Ninja, the branded entertainment series features kitchen tips and tricks from celebrity chef Tom Colicchio, and an end-to-end shoppable CTV experience. “I’m thrilled to continue this partnership between VIZIO and The Pantry, which provides […]
Vizio has announced its latest WatchFree+ pop-up channel in partnership with Paramount+. The FAST channel offers free access to select episodes of Paramount+ titles such as Tulsa King, Dexter, Frasier and Special Ops: Lioness, with interactive Content Connections driving viewers to its app, where they can access more entertainment. The pop-up has already generated hundreds […]
Vizio has announced the upcoming launch of Rockstar Kitchen Chronicles, an exclusive unscripted series hosted by Gavin Rossdale, lead singer and songwriter of rock band, Bush. Premiering early 2025 on Vizio’s free streaming service, WatchFree+, the series promises an entertaining blend of music, conversation, and culinary exploration. The show brings celebrity guests into Rossdale’s home […]
Vizio has announced an expanded partnership with Fox Entertainment, which is leveraging VIZIO’s full suite of ad storytelling capabilities to support the launch of its new lifeguard action series, Rescue: HI-Surf, which airs in the US on Fox. The experience begins on Vizio’s Home Screen, where millions of viewers will be greeted with custom creative […]
Omdia’s latest findings reveal a significant shift in the connected TV (CTV) market with hardware manufacturers increasingly capitalising on platform revenues rather than hardware sales. Companies such as Roku and Vizio are even accepting losses on hardware to focus on more lucrative revenue streams from their platforms. Roku is at the forefront of the CTV […]
KERV, a specialist in video analysis, performance and monetisation, has announced a strategic partnership with VIZIO to expand its interactive and shoppable connected TV (CTV) advertising capabilities. The partnership aims to create more engaging experiences for viewers, and help brands shorten the path to purchase while building brand awareness, intent and loyalty on CTV. “We’re […]
VIZIO has announced that its WatchFree+ service has been expanded to the VIZIO mobile app for iOS and Android devices in the US. Users can now take over 300 channels on the go, even if they don’t have a VIZIO TV. WatchFree+ users can watch the latest local sports, news and a variety of entertainment […]