Utiq, the European AdTech company providing a Telco-powered infrastructure that leverages authentic, user-consented signals, has successfully integrated its technology with Adobe’s Real-Time Customer Data Platform (CDP). This integration was validated through a pioneering data-only campaign in collaboration with iq digital and GroupM, delivering exceptional results for an automotive client. Adobe’s Real-Time CDP enables brands to […]

Utiq, the European adtech company with a fully consented, privacy-compliant, telco-powered first-party identifier, has confirmed their partnership and technical integration with Onetag, the next generation ad exchange built for buy-side curation. This collaboration means that Onetag customers in key European markets can activate Utiq’s Authentic Audiences, enabling scalable, privacy-compliant advertising. By leveraging Utiq’s telco-powered, consent-driven […]

Utiq, the European adtech company with a fully consented, privacy-compliant, telco-powered first-party identifier, reports it has achieved scaled supply-side integrations with many of the industry’s leading SSPs and inventory partners in its first full year of operation. As we commence an exciting and ambitious 2025, we are pleased to confirm bidstream integration of our first-party […]

Utiq, the European adtech company with a unique telco-powered first-party identifier, has announced the launch of its Trusted Partner Programme and Certification for the industry. Collaboration across the digital advertising ecosystem has been a key part of Utiq’s business model and roadmap since the company’s inception 18 months ago. Utiq says the new launch will […]

Utiq, the European AdTech company with a unique telco-powered first-party identifier, has confirmed the addition of home internet connections as a deterministic Network Signal within its Authentic Consent Service. Commencing initially in France, the inclusion of WiFi and Fixed Line enabled Network Signals – in addition to the present mobile internet connection – will strengthen […]

Utiq, the European AdTech company with a Telco-powered first party identifier, that harnesses Authentic Consent to enable responsible digital marketing, has announced the integration of its Authentic Audiences solution with Equativ, the independent platform. This first feature-enabled SSP integration for Utiq means their Authentic Audiences are now available via Equativ’s Buyer Connect curation platform, enabling […]