Parks Associates research finds that 7 per cent of US internet households say they can’t live without internet, driving new demand and expectations from consumers about technology in the home. “Consumers have new expectations for technology in their day-to-day lives,” commented Elizabeth Parks, President and CMO, Parks Associates. “The demand for notifications, alerts, and understanding […]

For the very first time ever, viewers who do not pay for a traditional TV service in the US will outnumber those who do.Non-pay TV viewers – the sum of cord-cutters and cord-nevers – will grow by 12.5 per cent to 144.1 million by the end of 2023, according to Insider Intelligence. Traditional pay-TV viewers […]

Kevin Ponniah has been appointed BBC News’ Head of Digital News for North America. He will be responsible for all US and Canada digital news reporting across BBC platforms, leading on developing BBC News’ offering on BBC.com and working closely with BBC Studios, the BBC’s commercial arm, on growing audiences, impact and revenue. The role […]

There’s a new spectrum strategy from the US Department of Commerce and its National Telecommunications and Information Administration (NTIA) agency. The end result will see 2,700 megahertz of spectrum released for “new, innovative uses”. “Spectrum is a limited resource that enables the everyday and the extraordinary – from checking the weather on our phone to […]

Parks Associates research shows a dramatic increase in the use of ad-based video services, as the number of US internet households that recently used an AVoD/FAST video streaming service increased from 31 per cent in Q1 2023 to 41 per cent in Q3 2023. The research firm’s Video Service Consumer Insights Dashboard highlights the key […]

After adding over 8 million new subscribers during Q3 2023, Netflix is facing potential subscriber losses in the US market. The streaming service raised the prices of its ad-free service last month, causing many US subscribers to start considering a cheaper ad-supported plan or even cancelling their Netflix subscriptions. Data presented by OnlyAccounts.io shows nearly […]

DISH Network, the US pay-TV broadcaster, has reported revenue totaling $3.7 billion (€3.4bn) for the quarter ending September 30th 2023, compared to $4.1 billion for the corresponding period in 2022. Net loss attributable to DISH Network totaled $139 million for the third quarter 2023, compared to $412 million in net income earned in the year-ago […]

The world is in an age of misinformation, particularly in online media. Why should brands care? Might brands be inadvertently responsible? How can brands mitigate their risk? The Video Advertising Bureau (VAB) examined those questions in its report, The Credibility Crisis: How people find trusted news amidst a wave of misinformation. “Due to a lack of […]

Parks Associates has released its latest list of the top 10 US subscription streaming video services, based on estimated numbers of subscribers through September 2023 from the firm’s Streaming Video Tracker. Streaming leaders maintained their market position, including Prime Video in the top position above Netflix. Paramount+ moved ahead of ESPN+, and YouTube Premium pushed […]

The US Space Development Agency (SDA) has awarded Northrop Grumman an agreement with a total potential value of approximately $732 million to design and build 38 data transport satellites for military usage. This announcement for what are described as the “Alpha” batch of satellites, follows an August 2023 award to Northrop Grumman of 36 satellites […]