A Parks Associates’ white paper, developed in partnership with Asurion, finds 57 per cent of US internet households with children report technical problems with Wi-Fi. Turmoil in the Smart Home: Impact on the User Experience identifies the prevalent technical issues in US households and the challenges consumers face when they seek support. Wi-Fi issues are […]
TV ad measurement company iSpot has received industry certification from the US Joint Industry Committee (JIC) for its measurement capabilities and methodologies covering critical areas of the cross-platform TV advertising industry. In addition to receiving certification for overall transactability, iSpot’s latest measurement methodology, iSpot Data Connect, has been deemed ready for scalable transactions in all […]
SpaceX has told the FCC that it now has “more than 1.4 million” Starlink customers in the US, its largest market. In December 2023 it had claimed 1.3 million customers in the US. “Clearly, growth has slowed in the US, even while accelerating in other countries,” commented specialist satellite consultant Tim Farrar of TMF Associates. […]
Samba TV, a provider of omniscreen advertising and analytics, has released its latest State of Viewership Report for the first half of 2024. The report analyses approximately 45 billion hours of linear and streaming television consumption and uncovers significant trends and opportunities shaping the television and advertising landscapes. Among its findings, the report highlights an […]
Altice USA lost 291,000 video customers year-on-year amid industry-wide cord-cutting and TV viewers shifting online. It shed 72,800 in Q2. The cable operator finished the year with 2.02 million pay–TV subscribers. The company serves around five million residential and business cable customers across 21 US states and through its Optimum brand. To retain video customers, […]
The US viewing audience for the 2024 Paris Games is poised to be the smallest for any prior Summer Olympics according to analytics and advisory company Gallup. Thirty-five per cent of US adults plan to watch a great deal (10 per cent) or fair amount (25 per cent) of the games, which is down from […]
The Coalition for Innovative Media Measurement (CIMM) and Television Bureau of Advertising (TVB) have issued new guidelines for local TV in the US aimed to achieve reliable, stable and accurate post analysis where the projected rating – the buyer and seller’s agreed upon audience prior to the ad running – is compared with the measured […]
MyBundle, the US online platform connecting consumers, streaming services and broadband providers with tools to simplify streaming television, and Brightspeed, the fourth largest fibre broadband builder in the US focused on empowering more homes with ultrafast, reliable internet, have entered into an agreement to provide content options to Brightspeed customers. Brightspeed has launched the MyBundle […]
SpaceX’s Starlink has slashed prices in some US states for new subscribers to its broadband-by-satellite service. The normal upfront joining fee for the Starlink kit has been $599 (€552.2m) in the US. That price, considered something of a barrier to entry by some critics, is down to $299 in 29 US states and $499 in […]
The Coalition for Innovative Media Measurement (CIMM), the US-based collaboration of companies focused on promoting improvements, best practices and innovations in measurement and currency development, metrics and data, has announced the appointment of Chrissie Hanson, CEO at OMD USA, to its Board of Directors. With over two decades in the advertising space collaborating with global, […]