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SoftBank to dispose of ARM?

Japanese conglomerate SoftBank is reportedly looking to sell or restructure its stake in UK chipset maker ARM. The WSJ reports that ARM has already announced plans to restructure itself by shifting two of its Internet of Things businesses into SoftBank. SoftBank acquired ARM some 4 years ago paying $32 billion for the business but is […]

July 15, 2020By Chris Forrester

Channel 4: “Branded entertainment boosts brand perceptions”

According to a Channel 4 study, branded entertainment significantly increased brand engagement and drove positive viewer perceptions – transferring the positive emotions created by an entertaining programme to the brand behind it. The study examined a combination of existing academic studies, quantitative and qualitative research into existing Channel 4 branded entertainment shows. Extensive analysis of […]

June 25, 2020