Advertising measurement platform Happydemics has announced the appointment of Baptiste Graffin as VP of Sales in APAC, tasked with spearheading the company’s growth across the region from its new base of operations in Singapore. Graffin has over 12 years of experience in the industry, including eight years scaling businesses and building teams across the APAC […]
Uber Advertising has announced that its premium Journey Ads inventory can be purchased programmatically across European markets. Thanks to partnerships with Google’s Display & Video 360 and The Trade Desk, brands in 10 markets, including the UK, Spain, and France will have access to Programmatic Guaranteed deals on the Uber Rides app. Journey Ads reaches […]
Analysts at consultants McKinsey, along with the World Economic Forum reporting from Davos in Switzerland, say that the space economy is projected to be worth $1.8 trillion (€1.72tn) by 2035. “Space is no longer a distant frontier; it’s woven into the fabric of our daily lives, from the morning weather report on your smartphone to […]
Bango has announced a partnership with Uber, to expand the reach of its membership programme, Uber One, by enabling bundling and Super Bundling partnerships around the world. Launching first in the US, Uber One will be available to bundle with mobile phone and broadband plans, and as an add-on through the Digital Vending Machine (DVM) […]
A survey of 1,005 US consumers commissioned by Forbes Advisor and conducted by market research company Prolific found the most popular type of digital subscriptions – and thus the ones perhaps least likely to get dropped – are streaming services, which 90 per cent of consumers subscribe to, followed by delivery apps (72 per cent) […]
Livestream commerce platform provider Firework has announced four new appointments to its executive leadership team – Suzanne Strasser Grant, Steve Stafford, Eva Wang, and Mark Wurtzel. These four, seasoned executives join the Firework team during a period of explosive growth. Together, they will work to both guide and accelerate the company’s upward trajectory as it […]
A video insights report from Futuresource Consulting shows that although Russia’s SVoD market is underdeveloped, it is undergoing a rapid transformation. SVoD doubled in size last year to achieve RUB 6.6 billion (€71.2 million), exceeding the digital transactional market for the first time, and is on track to develop at a similar rate in 2020. […]
Japanese conglomerate SoftBank is reportedly looking to sell or restructure its stake in UK chipset maker ARM. The WSJ reports that ARM has already announced plans to restructure itself by shifting two of its Internet of Things businesses into SoftBank. SoftBank acquired ARM some 4 years ago paying $32 billion for the business but is […]
According to a Channel 4 study, branded entertainment significantly increased brand engagement and drove positive viewer perceptions – transferring the positive emotions created by an entertaining programme to the brand behind it. The study examined a combination of existing academic studies, quantitative and qualitative research into existing Channel 4 branded entertainment shows. Extensive analysis of […]