Attest, a consumer research platform, has released its third annual US Media Consumption Report and the findings point to more seismic shifts in what American eyes and ears are tuning into in 2021. For brands trying to navigate the second coming of the ‘Roaring 20s’, a digital ad spend boom, and a general fatigue for […]
To measure people’s awareness of their phone use, gaming site Solitaired recently surveyed 667 iPhone users, asking them to guess how much time they spend on their phones, then had them send documentation of their actual usage data, courtesy of their iOS Screen Time dashboards. On average, respondents guessed they spend 25 hours and 54 […]
Elon Musk, in one of his regular Tweets, says that the Starlink initial beta broadband-by-satellite test stage will end in October. This early adopter test-stage has more than 100,000 users spread over 17 countries. SpaceX has launched almost 1,800 Starlink satellites into orbit and well over 1600 are fully working. Musk’s Tweet suggests that a […]
Elon Musk says his team are busy “figuring out the regulatory approval process” for launching the Starlink broadband service over India. Musk was asked the question on Twitter as to when his service might start in India, and responded a few hours later. India could well be extra important in Starlink’s ambitions given that Bharti-backed […]
Saudi Arabia has seen social media usage “sky-rocket” according to a study from media agency Crowd and its Global media Insights report, using data from Euromonitor’s Digital Consumer trends. Because of the widespread use of smartphones, locals are using social apps more frequently, especially between 2020 and 2021. Statistics show that social media usage increased […]
DoubleVerify, a software platform for digital media measurement, data and analytics, has announced an expanded partnership with MoPub, a Twitter company, which provides monetization solutions for mobile app publishers around the globe and enables advertisers, agencies, and demand-side platforms to programmatically reach their target audiences in mobile apps. With the partnership, DV will provide full […]
SpaceX founder Elon Musk, speaking on August 15th, said that its massive Starship rocket should be ready for flight within the next few weeks. The major challenge, despite the obvious technical and engineering work in hand, comes from the Federal Aviation Authority (FAA) and gaining its permission to actually launch the rocket. The complete Starship […]
Netflix and UNESCO (United Nations Educational, Scientific and Cultural Organization) have partnered to celebrate India’s rich cultural heritage. Over the next year, a series of short videos themed ‘One Country, Incredible Diversity’ will shine a light on India’s cultural journey, including monuments, living heritage, performing arts, social practices, rituals and festivals such as Dussehra, Diwali […]
AccuWeather has announced it will launch a video streaming product later this summer branded AccuWeather NOW. The streaming offering will feature 24 hours of continuous daily programming, dedicated to all things weather, including extreme and natural events, global forecasts, climate and weather-related long- and short-form documentaries from across the US and around the world. “Our […]
SpaceX has launched a new floating barge for use from Florida. Given the name ‘A Shortfall of Gravitas’, the barge will allow Falcon 9 rocket boosters which are launched from Kennedy Space Centre to land at sea. “Autonomous SpaceX drone-ship, A Shortfall of Gravitas,” Musk wrote in his Tweet. The drone ship is fully automated […]