The take-up of SVoD continues to soar, with 56 per cent of Brits now viewing these services each week, according to  post lockdown 2021 IPA TouchPoints data. The IPA TouchPoints dataset, which provides a 360-degree understanding of British consumers’ daily lives, reveals that since 2018 to post lockdown 2021, the reach of SVoD services (including […]

The Premier League is the most-watched sports league in the world, with a potential TV audience of 4.7 billion people, but which teams are capturing the public’s attention the most and who has the happiest fans? Currys PC World explored the world of the online football fandom to reveal which Premier League teams and players are fan favourites, and which are the target of the most ridicule. The most […]

ViacomCBS and Twitter have confirmed a multi-year global agreement to deliver premium digital content around ViacomCBS’s biggest live events, hit shows and iconic franchises from the company’s portfolio of entertainment, news and sports brands, including BET, CBS Television Network, CBS News, CBS Sports, Channel 5, CMT, Comedy Central, MTV, Network 10, Nickelodeon, Paramount Network and […]

AccuWeather NOW, the video streaming product from AccuWeather, hasy announced it is joining STIRR’s roster of over 100 channels, meeting an increasing demand for streaming weather and climate news content. STIRR’s audience of over 7.3 million users can now access AccuWeather’s forecasts as well as 24/7, continuous daily programming, dedicated to all things weather. This […]

Ghostbusters: Afterlife has seen the best reception among Twitter users than any other franchise film to date, according to a study by Mobile Wins. The study included a Twitter Sentiment Analysis, which pulls together all Tweets referencing a franchise film across the last decade, and assigns a positivity/negativity score to each. Ghostbusters: Afterlife has seen […]

Molten, an enterprise cloud platform built from the ground up, has raised $7 million (€6m) in total seed funding, with investments from top Hollywood and tech luminaries as well as venture firms to help the company further develop its solution and operations. The seed round was led by Abstract Ventures; with participation from Ashton Kutcher, […]

As Netflix Co-CEO Ted Sarandos hinted would be the case last month, South Korean drama Squid Game has become the most watched debut show on Netflix. The streaming service confirmed the news on Twitter, saying: “Squid Game has officially reached 111 million fans — making it our biggest series launch ever!” The record was previously […]

Elon Musk announced last week that it would widen its sales efforts in the US for its Starlink broadband-by-satellite service. The news coincided with an updated valuation for SpaceX – the parent company for Starlink – of just over $100 billion. The valuation means that SpaceX is now the second-most valuable private company on the […]

Social media ad solutions and shopping experiences platform StitcherAds has revealed the results of a study on how social media advertising influences purchasing habits across generations, analysing 500 US-based respondents, ages 18 and over. Among the key findings:. Gen Z and Millennials Drive the Push for ‘Buy Now, Pay Later’ on Social  When asked if […]

WARC, the global authority on marketing intelligence, has unveiled the results of a study conducted in collaboration with iHeartMedia, the US audio media company, on media consumption and audio investment in the US. The report highlights a divergence between consumption and investment. While 31 per cent of the average consumer’s media consumption is now audio, […]