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Bloomberg Media, Twitter renew partnership

Bloomberg Media and Twitter have announced a global multiyear renewal of their partnership starting in January 2022, covering all major media markets across North America, EMEA, LatAm and APAC. The partnership features new projects that combine Bloomberg News’s credibility in cryptocurrency content with Twitter’s immediacy and transparency to help consumers navigate this evolving, saturated market. […]

January 20, 2022

Musk: “1469 Starlinks are working”

There are 1469 SpaceX Starlink satellite working correctly, according to Elon Musk. He tweeted that another 272 are moving toward their operational orbits. However, SpaceX has launched a total of 1993, according to Musk, which suggests that 252 satellites are not working or somehow didn’t make it to orbit. Another 49 craft are scheduled to […]

January 18, 2022By Chris Forrester

Channel 4, Heinz partner on Flex Kitchen

Channel 4 and Heinz are joining forces to launch Flex Kitchen, a new short form comedy series for publication across the broadcaster’s social media channels. Flex Kitchen debuts this week on Channel 4 Comedy YouTube as well as All 4, whilst shorter edits of each episode will be released across Channel 4 and Heinz’s Facebook, […]

January 11, 2022

Study: HBO Max beats Disney+ in holiday social ad wars

Social advertising competitive intelligence and brand analytics platform BrandTotal has released new data on how the world’s leading streaming services have advertised across top social media channels ahead of the Christmas holiday. For the study, BrandTotal analysed paid social media ad campaigns for Disney+, HBO Max, Netflix, Hulu, Apple TV Plus, Peacock, and Paramount+ – […]

December 23, 2021

TikTok surpasses Snapchat, Twitter user numbers

TikTok has surpassed Snapchat and Twitter in global user numbers, according to the inaugural forecast on TikTok users worldwide by Insider Intelligence (formerly eMarketer).  The social networking app surpassed those competitors in 2020 and grew even larger in 2021, cementing itself as the  No. 3 worldwide social platform behind Facebook and Instagram. There will be […]

December 16, 2021

Adobe acquires ContentCal

To expand the social media capabilities of Adobe’s creative tools, the company has entered into an agreement to acquire ContentCal, a social media and content marketing solution. ContentCal lets users focus on creativity by automating social media publishing and reporting tasks. Based in London, the company has built a strong customer base, from individuals and small […]

December 9, 2021

SpaceX to launch Starship from Florida

Up until now all of Elon Musk’s efforts related to SpaceX’s huge Starship rocket have been focussed on its headquarters base in South Texas at the Gulf coastal Boca Chica village, near Brownsville. But Musk’s team have now started pouring concrete at Launch Complex 39A at NASA’s Kennedy Space Centre part of the Cape Canaveral […]

December 7, 2021By Chris Forrester

Musk shares more on bankruptcy fear

Elon Musk’s SpaceX team postponed the planned December 1st launch of another batch of Starlink satellites for 24-hours until around 6pm (Florida time) on December 2nd. However, Musk was again Tweeting over his concerns about raising more capital and the potential risk of failure. “If a severe global recession were to dry up capital availability […]

December 2, 2021

CMA directs Facebook to sell Giphy

In line with its Phase 2 provisional findings issued in August 2021, the UK’s Competition and Markets Authority (CMA) has concluded that Facebook’s acquisition of Giphy would reduce competition between social media platforms and that the deal has already removed Giphy as a potential challenger in the display advertising market. The independent CMA panel reviewing […]

November 30, 2021

discovery+ orders Johnny Depp & Amber Heard doc

Discovery has announced the commission of Johnny vs Amber, a two-episode documentary that tells the story of the breakdown of their relationship and how it became the celebrity court case of the decade. This double bill produced by Optomen tells this international cover story from two polarised perspectives. Depp’s film will portray that he found […]

November 19, 2021