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NFL, Twitter expand partnership

The National Football League (NFL) and Twitter have announced a multi-year partnership extension which will include expanded engagement formats and a full-season commitment to produce exclusive content on Twitter Spaces, Twitter’s new live audio feature. Twitter will also continue to be a home for the games’ biggest moments – all the touchdowns, catches, runs and […]

July 12, 2021

Data: Southgate sees 79% rise in positive social media

Data published before England’s semi-final win over Denmark on July 7th reveals Gareth Southgate has won over England fans after being the target of a lot of pre-tournament criticism. The England manager has been a resounding success in charge of the national team, following up a World Cup semi-final in 2018 with another at Euro […]

July 8, 2021

BBC acquires Gossip Girl

The BBC has acquired the hit US drama Gossip Girl, and will give the new sequel series its UK debut on BBC One and iPlayer later this year. BBC iPlayer will also be home to every episode of the pop culture classic Gossip Girl so far, offering viewers the chance to watch all six seasons […]

July 2, 2021By Nik Roseveare

Starlink ready for August intro?

Elon Musk, writing on Twitter on June 25th, said that all 72 orbital planes – that is the route his Starlink satellites take when circling the planet – will be active in August. He added that global coverage will then be activated except for the polar regions which will take a further six months. This […]

June 28, 2021By Chris Forrester

Report: Pandemic boosts mobile marketing budgets

The accelerative impact of Covid-19 on digital transformation has led to improvements in mobile marketing capabilities for advertisers. Growth in m-commerce and use of social media have provided brands with new opportunities to reach consumers, driving up mobile marketing budgets set to be worth $230 billion globally in 2021 per WARC Data. However, privacy concerns […]

June 16, 2021

Report: Digital advertising sees growth despite pandemic

IAB Europe, the European-level industry association for the digital advertising and marketing ecosystem, announced at its virtual Interact conference that digital advertising grew 6.3 per cent in 2020 to €69 billion. The positive growth figure comes after a challenging year with the impact of Covid-19. Typically, advertising markets react strongly to an economic downturn, but […]

May 26, 2021

BT tackles online hate with Hope United

BT has launched Hope United, a squad of athletes from across the four Home Nations who have come together to unite the nation in tackling online hate. Comprised of male and female players from England, Wales, Scotland and Northern Ireland, drawn together by their own experiences of online hate, Hope United will drive more support […]

May 24, 2021

Sky Sports covers WNBA’s 25th season

Sky Sports is scheduled to broadcast the WNBA’s landmark 25th season, including 17 regular-season games airing in European primetime, as well as the WNBA All-Star Game and a range of Playoff and Finals games. The 2021 season officially gets underway this weekend, with all 12 teams in action. First up is the All-Star Game on […]

May 14, 2021By Nik Roseveare

UK creatives, social media agree new anti-piracy measures

In 2018, as agreed in the Creative Industries Sector Deal, the UK Intellectual Property Office launched a series of Government-backed, voluntary roundtable discussions between social media platforms and UK creative businesses. These roundtable discussions seek to further enhance the means to fight piracy on social media platforms, ensure that participants are aware of all existing […]

May 6, 2021By Colin Mann

Professional Fighters League content on Twitter

The Professional Fighters League (PFL) has announced a new partnership with Twitter. The multi-faceted partnership will give MMA fans in the US access to curated content from PFL fighters and other leading personalities before, during, and after the fights on Twitter through its new live event page. Fans will also have the opportunity to tune-in […]

April 20, 2021By Nik Roseveare