Advanced Television

Tubular Labs

Tubular Labs unveils Tubular Viewpoint

Tubular Labs, a specialist in social video intelligence, has unveiled Tubular Viewpoint, a cross-platform social-video analytics solution purpose-built for brands and media organizations of all sizes. Viewpoint places insights from social platforms like YouTube, Facebook, Instagram and more at brands’ fingertips — with no data exports or deep analysis required. Through this new offering, teams […]

July 9, 2025

Data: 69% of YouTube viewership on mobile devices

During VidCon in Anaheim, US, Jill Nicholson, CMO of Chartbeat, parent company to Tubular Labs,  presented some data and insights around YouTube views and engagement, including: Mobile Dominates Viewership But TV Has Surprising Share of Minutes Watched: 69 per cent of YouTube viewership occurs on mobile devices. While only 16 per cent of views occur […]

June 25, 2025

Study: US ups news network social video consumption

Tubular Labs, the social video intelligence company, has released new October US viewership trends from its Audience Ratings product – giving insight into deduplicated, unique viewership, and minutes watched for trending video categories, creators and more. Tubular found that interest in the news category spiked last month with minutes-watched increasing far more than unique viewership. […]

November 28, 2023

Report: US social viewership NFL, network news focused

Social video intelligence specialist Tubular Labs has released its latest US viewership trends from its Audience Ratings product – giving insight into deduplicated, unique viewership and minutes watched of trending video categories, creators and more across YouTube and Facebook. Top takeaways include: NFL TV Rights Holders Grow Video Audience September marked the return of NFL […]

October 26, 2023

Research: WWE dominates social media sports videos

Tubular Labs, a specialist in social video intelligence, has released its latest US viewership trends from its Audience Ratings product – giving insight into deduplicated, unique viewership and minutes watched of trending video categories, creators and more across YouTube and Facebook. Top takeaways include: WWE Still A Hit With Younger Audiences – In the middle […]

August 31, 2023

Data: US media companies grow social video viewership

Tubular Labs, a specialist in social video intelligence, has released findings around US viewership trends from their Audience Ratings product – giving insight into deduplicated, unique viewership and minutes watched of trending video categories, creators and more across YouTube and Facebook. Top takeaways include: Media Companies Increase Unique Viewers Amid Writers’ Strike The Writer’s Guild […]

June 29, 2023

Upload time metric from Tubular Labs

Social video intelligence specialist Tubular Labs has added new abilities to measure how videos perform according to the hour of day that they were uploaded. Within Tubular’s Intelligence product, customers will now be able to determine what time of day social video generates the most views, engagement and more across YouTube, Facebook, Instagram, Twitter, TikTok, […]

March 23, 2023

Tubular Labs insights for Banijay

Tubular Labs, a specialist in global social video intelligence and measurement, has announced a partnership with Banijay Rights, the global distribution arm of TV production company Banijay. With a multi-genre portfolio of over 130,000 hours of programming, Banijay Rights is using Tubular Labs to gain a better understanding of the company’s social media content strategies […]

July 22, 2022

Social video e-commerce measurement from Tubular Labs

Social video intelligence and measurement specialist Tubular Labs has launched its new Tubular Consumer Insights product, uniting social video and e-commerce, describing it as a first-of-its-kind solution, providing Amazon shopping behaviour data for all types of creators — including brands, publishers and influencers — across thousands of products and categories. Tubular Consumer Insights is powered […]

February 1, 2022