TikTok has revealed the top-performing US brands on its platform in a joint report with CreatorIQ – the creator marketing platform. The report leveraged CreatorIQ’s Earned Media Value (EMV) metric to measure and identify the brands generating the most conversation on TikTok. According to CreatorIQ, the TikTok Top 100 brands garnered more than $11.9 billion […]
Ofcom has fined TikTok £1.875 million (€2.1m) for failing to accurately respond to a formal request for information about its parental controls safety feature. Ofcom explains that it sought information from video-sharing platforms under regulations that pre-date the UK’s Online Safety Act, to inform a planned report highlighting the safety measures they have in place […]
C-Screens, the UK’s TV Out-of-Home (TVOOH) network, has announced a partnership with TikTok. This collaboration expands the reach of TikTok content and advertising to new audiences across C-Screens’ network of high-impact screens strategically positioned throughout the UK. This collaboration is the latest TikTok Out of Phone initiative, which extends the platform’s engaging content beyond the mobile […]
whaleOS 3, the independent TV OS, has announced the arrival of TikTok on whaleOS 3-powered TVs. With this latest development, TikTok users can now log in with their account on the TV and enjoy their personalised feed or consume a random selection of short-form videos. “We’re excited to broaden our reach with the launch on […]
WOS Wrestling is returning to live action with WOS: The Return, featuring many of the top stars from the popular 2018 ITV series and successful live tour in 2019. WOS stars already confirmed include Grado, Sha Samuels, Adam Maxted, Martin Kirby, Alpha Male Iestyn Rees and Ashton Smith. WOS: The Return will consist of two […]
Consumer research from Omdia has found that YouTube continues to dominate as the most popular video service globally, while Instagram has surged ahead of Netflix and TikTok in the US, establishing itself as the second most popular video service among American users. According to Omdia, YouTube maintains its position at the pinnacle of video streaming […]
Biddeo.io, a technology platform that helps advertisers expand the reach of online video ad campaigns while ensuring brand safety and suitability, has announced the appointment of Adam Kline as its North America CEO, marking the company’s next phase of international expansion. Based in New York, Kline will oversee Biddeo’s expansion into the US market. Biddeo.io […]
BBC Studios has announced Devina Seth as Brand Partnerships Director within their Global Digital Brands team. Her appointment is the latest within the growing division as they continue to expand their digital advertising offering with a particular focus on social video advertising and social-first branded entertainment to clients and advertisers. Seth’s previous roles include stints […]
Videocites, specialists in next-generation AI-based social media measurement, has announced a renewed and expanded relationship with the Los Angeles Football Club (LAFC). Working with Videocites, LAFC saw over 1 billion net new impressions tracked in 2023 thanks to Videocites’ ability to capture data from user generated content (UGC) and additional social platforms. LAFC was able […]
Bell Media has joined onto a strategic partnership that brings TikTok’s Pulse Premiere to Canada. A game changer for advertisers in Canada, Pulse Premiere is an advertising solution that gives brands the control and predictability to choose where their ads are placed, adjacent to select publisher partner content on the For You feed. The new […]