Integral Ad Science (IAS), the media measurement and optimisation platform, has announced an expansion of Total Media Quality (TMQ) for TikTok. IAS will now provide Viewability, Invalid Traffic (IVT), and Brand Safety and Suitability Measurement for advertisers across TikTok’s newly available ad placements within the Profile, Search, Following Feeds and TikTok Lite (in supported markets). […]
TikTok has announced the first TikTok Awards in the UK & Ireland with presenting partner Sky. These awards are its way of recognising the creators who invest their time and creativity and make the TikTok ecosystem unique. Melissa McFarlane, Head of Operations, TikTok UK, Ireland & Nordics said: “Every day millions of people and organisations […]
After Party Studios has scored a second season of digital content production for the League of ’72 channel and socials for Sky Bet and the EFL (English Football League). This will now also incorporate a newly launched TikTok channel, which has attracted 1 million likes in the first week of launch, in addition to the […]
The use of video on social media has significantly increased in Sweden. Unlike traditional media, the content is dominated by short clips presented in endless feeds, according to Mediavision’s latest analysis of video on social media. Platforms like Facebook, Instagram and YouTube offer similar formats, but TikTok has emerged as a leading player in the […]
Channel 4 Sales’ Social Branded Ents team is launching a new social series dedicated to celebrating Ireland’s warmth and hospitality in a new collaboration with Tourism Ireland, for their second partnership in the last two years. After Stand Up Road Trip – a series launched in 2023 featuring comedians Suzi Ruffell and Seán Burke – the […]
Channel 4 has reported that its coverage of the Paris 2024 Paralympic Games reached 20 million viewers across linear and streaming – one third (33 per cent) of the total TV population – and helped the channel to its biggest audience share in 12 years. Based on data covering the Opening Ceremony and the eleven […]
Precise TV, the contextual video company driving business outcomes for brands, and Giraffe Insights, a kids, youth and family research agency, has released its second annual Precise Advertiser Report: Teens & Youth (PARTY), providing COPPA-compliant audience insights for parents and teens aged 13-17 in the US. “Our findings support the influx of TV dollars flowing […]
CreatorIQ, the enterprise influencer marketing platform for global brands and agencies, has announced Brit Starr’s appointment as Chief Marketing Officer (CMO). In this new role, Starr will drive CreatorIQ’s brand, product positioning, and growth marketing strategies to support thousands of brand and agency customers looking to scale their creator marketing. “CreatorIQ is continually pushing the […]
Magnifi by VideoVerse, an AI-driven video technology company and video-editing SaaS platform, has announced a partnership with Storyteller, an SaaS platform that enables brands and sports organisations to benefit from the popularity of short-form vertical videos across their owned and operated platforms. Storyteller empowers brands to deliver these high-impact vertical videos within their own apps […]
Hasbro has announced that its all-new Beyblade X has been a huge hit this summer, trending on TikTok and landing in toy shops, as the new anime series airs on the BBC. The fourth iteration of the celebrated series introduces new characters to UK audiences, 25 years after the franchise’s first launch. The new storyline […]