As the sports industry prepares for a very different summer of competition, omnichannel advertising platform Mediaocean has partnered with consumer insight specialist GWI to launch new research to demonstrate how changes in engagement are set to give fans of the forthcoming Euros football tournament the full experience, even without in-person attendance. Speaking to 23,073 sports […]
Extreme E’s second race – the Ocean X-Prix – in its inaugural season calendar takes place on May 29th – 30th at Lac Rose in Senegal where it will again be teaming up with short video platform, TikTok, to produce digital live content to further bolster the series’ social media offering. Extreme E’s broadcast of […]
TikTok, SiriusXM and Pandora are joining forces on the rollout of what they say is new and innovative content across each of their platforms. Creating listener experiences curated specifically for each platform’s loyal fans will allow them to deliver access to programming, exclusive performances, special events, and some of music’s top and emerging talent. This […]
Widespread lockdowns across the UK last year drove people to social media, leading many new users to TikTok in the process. Aside from the organic growth, TikTok expanded its operations in the UK which hopes to establish itself as a global tech hub post-Brexit. Last year, the short-form video sharing app grew 75.2 per cent […]
US multiplay telco Verizon and alternative investment manager firm Apollo Global Management have confirmed that funds managed by affiliates of Apollo have entered into an agreement to acquire media and online business Verizon Media for $5 billion (€4.14bn). Verizon will retain a 10 per stake in the company, comprised of iconic brands such as Yahoo […]
The consumer shift to digital media has accelerated in the past 12 months, with online channels now set to take a greater share of retail, and TikTok’s expansion into social commerce being an even greater challenge to established platforms such as Facebook. These findings from WARC, the international marketing intelligence service, are included in the […]
Extreme E, the electric off-road racing series, has completed its inaugural X Prix in the Saudi Arabian desert, and prior to the event, the championship signed an agreement with TikTok to bolster its social media offering. Across the race weekend, Extreme E pulled in 18.5 million organic views across TikTok content produced by partner Little […]
TikTok, the short-form mobile video platform, is partnering with the new off-road racing series, Extreme E, to showcase the capabilities of electric SUVs, which are set to race in some of the world’s most remote and challenging environments. Activating the partnership with a dedicated team will be digital content agency and media network, Little Dot […]
While health and fitness influencers have been popular on social media for some years now, the events of 2020 acted as a catalyst to firmly establish their place in society. With national lockdowns resulting in gym closures, many people turned to the likes of Instagram, YouTube and TikTok for workout guidance and nutrition advice. Health […]
Channel 4 has announced the launch of Channel 4 and E4 accounts on TikTok which will feature exclusive content from Hollyoaks, Made in Chelsea and Pete & Sam’s Reality News. Additionally, clipped content from a range of other shows including Gogglebox, 8 Out of 10 Cats, Taskmaster, Celebs Go Dating and First Dates will also […]