WARC analysis of advertising spending forecasts for 100 markets worldwide, and the results of a survey by GWI of more than 715,000 consumers, show that advertiser spend on TV and social media is highly inflated in relation to daily consumption. These findings are by WARC, the international marketing intelligence service, as part of its new […]
Netflix added 4.4 million subscribers in the three months to September 30th – more than double the previous quarter. Revenue increased by 16 per cent. The buoyant performance for Netflix follows a sluggish start to 2021, when the surging demand for streaming driven by the pandemic tapered off. The world’s biggest streaming platform said it […]
A report from analysts at MoffettNathanson (MN) questions to what extent Facebook has been hurt by recent service interruptions, a negative report in the Wall Street Journal, and highly critical congressional whistle-blower testimony from Frances Haugen. The consequences were something of a downhill slide for its share price (ranging down 12.34 per cent, or $46 […]
A study released by R.R. Donnelley & Sons Company, a global provider of marketing and business communications, reveals that traditional marketing channels, including word of mouth, direct mail, and in-store signage, are largely untapped by marketers. The study, based on surveys of both marketing professionals and consumers, uncovers significant differences between marketer assumptions and what […]
People who use online video-sharing sites and apps should be better protected from harmful content, as UK comms regulator Ofcom issues new guidance for tech companies. Video sharing platforms (VSPs) are a type of online video service where users can upload and share videos with other members of the public. They allow people to engage […]
Mobile marketing analytics platform Adjust has published the results of a global interactive Partner Benchmarks report that shows the app economy is expanding worldwide, even as growth drivers vary by geography. The global study analysed over 270 advertising networks with 6 billion paid installs from more than 5,000 apps, across nearly 250 countries and 12 […]
Social media ad solutions and shopping experiences platform StitcherAds has revealed the results of a study on how social media advertising influences purchasing habits across generations, analysing 500 US-based respondents, ages 18 and over. Among the key findings:. Gen Z and Millennials Drive the Push for ‘Buy Now, Pay Later’ on Social When asked if […]
Digital media measurement, data and analytics platform DoubleVerify (DV) is partnering with short form video-sharing platform TikTok to measure ad viewability, fraud, and in-geo impressions. Through TikTok’s Open Measurement SDK, DV provides brands full transparency into the quality of their TikTok campaigns globally for in-feed ad formats. Through this new partnership, joint clients will be […]
Integral Ad Science, a global player in digital media quality, has announced the launch of its new brand safety solution for in-feed video ads on TikTok. Using proprietary technology that IAS specifically designed for social environments, the new brand safety offering gives marketers greater transparency and granular controls to ensure their ads appear next to […]
The emergence of TikTok has rapidly revolutionised the world of social media. Social media fanatics certainly see the platform’s huge appeal and are already considering the possibilities of becoming full-time TikTokers. Financial institute Cashfloat has utilised the latest analytics data from LickD to establish how many TikTok views citizens from across 44 European countries would […]