Mediaocean, the platform for omnichannel advertising, has announced that it will be partnering with TikTok on technology that will integrate TikTok advertising into Mediaocean’s closed ecosystems optimisation solution (formerly Scope by 4C). The partnership will enable brands and agencies to plan, buy, measure, and optimize TikTok ads alongside other media channels in the Mediaocean platform. […]

Extreme E, the all-electric off-road racing series, has seen its digital footprint grow exponentially since the beginning of 2021, reaching a landmark 100 million video views on its social channels in its mid-season reporting and beating targets set at the beginning of the year. The series saw more than one billion impressions across the social […]

Amazon Prime Video will launch its first ever UK TikTok Original series, Just So You Know, on August 26th. Spotlighting six LGBTQ+ TikTok creators, Just So You Know will see them write remarkable love letters to the love of their lives, confessing how they feel and exploring what love looks like in modern times. Featuring Tyreece Nye, DJ […]

Channel 4 has partnered with TikTok to create a Paralympics Hub on the platform, set to showcase the most captivating moments throughout the Tokyo 2020 Paralympic Games. The Hub features a comprehensive schedule of Paralympics content from Channel 4, created by its Leeds based 4Studio, especially for the TikTok community. Content will include behind the […]

Short form video-sharing platform TikTok is trialling a new vanishing clips feature similar to functions already available on Snapchat, Facebook and Instagram. TikTok Stories will allow users to see content posted by accounts they follow for 24 hours before they are deleted. It follows news that WhatsApp is rolling out a feature for users to […]

AccuWeather has announced it will launch a video streaming product later this summer branded AccuWeather NOW. The streaming offering will feature 24 hours of continuous daily programming, dedicated to all things weather, including extreme and natural events, global forecasts, climate and weather-related long- and short-form documentaries from across the US and around the world. “Our […]

North American pay-radio broadcaster reported Q2 revenues of $2.16 billion (€1.7bn), up 15 per cent on the previous year. SiriusXM recorded net income of $433 million in its Q2/2021, compared to $243 million in the prior year period. Second quarter 2021 net income included $140 million in insurance related to the company’s SXM-7 satellite which […]

Young people are significantly more likely to keep up with news using the Internet, over TV and other sources, according to UK broadcast regulator Ofcom’s annual news consumption report. Nine in 10 younger people aged 16-24 (89 per cent) follow news stories online, compared with under two-thirds (61 per cent) who get their news from […]

Brands on TikTok see higher levels of receptiveness to brand messaging, calls-to-action and ad breakthrough, according to an independent study conducted by neuroanalytics and neuromarketing firm Neuro-Insight. Specifically, TikTok’s For You page encourages higher levels of relevancy and engagement with audiences, making brands more memorable on the platform. The TikTok study consisted of neuro research conducted […]

TikTok has announced a new partnership with the Aston Martin Cognizant Formula One Team (AMCF1), as the social media platform becomes the organisation’s Official Creator Partner. The partnership will see AMCF1 working with both TikTok’s in-house creatives and the platform’s own creative community to explore new ways to engage with the AMCF1 story – including […]