GWI, a supplier of audience insights, has shared the findings of its report, Connecting the dots 2022. The research focuses on changing consumer attitudes and how their behaviours will shape the year ahead. The report is compiled through the continuous collection of survey data throughout 2021, by GWI, from 700,000 interviews across 47 countries. It […]
The take-up of SVoD continues to soar, with 56 per cent of Brits now viewing these services each week, according to post lockdown 2021 IPA TouchPoints data. The IPA TouchPoints dataset, which provides a 360-degree understanding of British consumers’ daily lives, reveals that since 2018 to post lockdown 2021, the reach of SVoD services (including […]
DoubleVerify (DV), a software platform for digital media measurement, data and analytics, has entered into an agreement to acquire OpenSlate, a pre-campaign contextual targeting platform that enables brands to align advertising with suitable or contextually relevant content across social video and CTV. The acquisition of OpenSlate is a cash and stock transaction valued at $150 […]
AccuWeather NOW, the video streaming product from AccuWeather, hasy announced it is joining STIRR’s roster of over 100 channels, meeting an increasing demand for streaming weather and climate news content. STIRR’s audience of over 7.3 million users can now access AccuWeather’s forecasts as well as 24/7, continuous daily programming, dedicated to all things weather. This […]
Grabyo has been chosen as a launch partner for TikTok’s new ‘Share to TikTok’ platform API, which allows users to reach their consumers by streamlining video production and delivery to TikTok accounts from the web. The new integration enables users to speed up their workflows by creating a clip or video in vertical format within […]
WARC analysis of advertising spending forecasts for 100 markets worldwide, and the results of a survey by GWI of more than 715,000 consumers, show that advertiser spend on TV and social media is highly inflated in relation to daily consumption. These findings are by WARC, the international marketing intelligence service, as part of its new […]
Netflix added 4.4 million subscribers in the three months to September 30th – more than double the previous quarter. Revenue increased by 16 per cent. The buoyant performance for Netflix follows a sluggish start to 2021, when the surging demand for streaming driven by the pandemic tapered off. The world’s biggest streaming platform said it […]
A report from analysts at MoffettNathanson (MN) questions to what extent Facebook has been hurt by recent service interruptions, a negative report in the Wall Street Journal, and highly critical congressional whistle-blower testimony from Frances Haugen. The consequences were something of a downhill slide for its share price (ranging down 12.34 per cent, or $46 […]
A study released by R.R. Donnelley & Sons Company, a global provider of marketing and business communications, reveals that traditional marketing channels, including word of mouth, direct mail, and in-store signage, are largely untapped by marketers. The study, based on surveys of both marketing professionals and consumers, uncovers significant differences between marketer assumptions and what […]
People who use online video-sharing sites and apps should be better protected from harmful content, as UK comms regulator Ofcom issues new guidance for tech companies. Video sharing platforms (VSPs) are a type of online video service where users can upload and share videos with other members of the public. They allow people to engage […]