Vevo, the music video network, has released its annual year-end look back on music video viewership. Globally, Karol G tops the most-viewed artist chart of 2021, with 3.11 billion views, followed closely by The Weeknd, with 3.10 billion views. In the US, Lil Baby is Vevo’s most-viewed artist of this past year (770 million views), […]

TikTok and Global, the media & entertainment group, have announced a partnership to livestream Global’s two-day Christmas concert, Capital’s Jingle Bell Ball with Barclaycard. The partnership means the TikTok community will be able to join the Christmas event for the first time on the platform and in multiple territories. The line-up includes a European exclusive […]

The global ad market will continue its recovery from the 2020 downturn with 9.1 per cent growth in 2022, after 15.6 per cent growth in 2021, according to Zenith’s Advertising Expenditure Forecasts report. Global adspend will expand by 5.7 per cent in 2023 and 7.4 per cent in 2024, with brands looking to leverage more social […]

Findings from a new survey of US adults (18+ or older) who regularly listen to music, commissioned by immersive entertainment experiences specialist Dolby Laboratories, indicate that many, particularly Gen Z, have recently discovered iconic songs and artists from past decades for the first time while others are rediscovering songs from their past. The research revealed […]

New advertising spend forecasts for 100 markets show that the global ad market has largely weathered the impact of Covid-19, so far, and is on course to reach a value of $1 trillion in 2025, with more than half of this money paid to just three companies: Alphabet, Meta and Amazon. This is according to […]

BARB, the UK television audience measurement currency, has rolled out what it describes as a “once-in-a-generation upgrade” in its audience reporting with the introduction of SVoD and video-sharing platform measurement, as first reported last week. In a preview of the type of new data that is now available, BARB has revealed that the most-watched programmes […]

In line with its Phase 2 provisional findings issued in August 2021, the UK’s Competition and Markets Authority (CMA) has concluded that Facebook’s acquisition of Giphy would reduce competition between social media platforms and that the deal has already removed Giphy as a potential challenger in the display advertising market. The independent CMA panel reviewing […]

The Broadcasters Audience Research Board (BARB), an organisation that compiles audience measurement and television ratings in the UK, has announced that it will soon introduce viewing figures for SVoD and video-sharing platforms into its daily reporting to the TV and advertising industry. In a statement, BARB said: “From November 29th, we will complete a once-in-a-generation […]

Ex-Adobe, and now DoubleVerify (DV)’s RVP of Northern Europe, Nick Reid, has shared his industry outlook and predictions for 2022. DV is a software platform for digital media measurement. It protects global brands (e.g. Vodafone), social media platforms (e.g. TikTok, Facebook) and publishers to ensure viewable, fraud-free, and brand-safe ads. Reid commented: “There are two […]

Following the launch earlier in November of TikTok TV in the US and Canada with Amazon Fire TV as its first partner, the TikTok TV app is now available on Google TV and other Android TV OS devices, LG Smart TVs, and Samsung Smart TVs. “We’re taking TikTok to the big screen in the living […]