Law&Crime, the live trial and true crime network, set its YouTube viewership record with more than 3.5 million live concurrent viewers during its coverage of the verdict in the Johnny Depp vs Amber Heard defamation trial. Court TV logged less than 2 per cent of that viewership with around 63,000 live concurrent viewers. Since the […]

Mediaocean, the mission-critical platform for omnichannel advertising, has released its H1 2022 Market Report. The report underscores the biggest issues facing marketers, which include the adoption of emerging identity solutions as well as cross-channel planning and measurement. Most notably, the findings of the study show a concern about how the advertising industry will adopt privacy-friendly identity solutions in […]

Three-piece suites, drinks trolleys and inspirational quotes are fading out of UK living rooms, making way for corner sofas, sustainable furniture and smart technology according to research commissioned by Sky Glass, the streaming TV from Sky. Velvet furniture (53 per cent), floral print wallpaper (50 per cent) and wood panelling (48 per cent) are also […]

O2 has announced it is the official network sponsor for ITV’s hit show Love Island. The sponsorship builds on O2’s recent campaign ‘Roam Freely’, as the network seeks to remind Love Island fans that O2 is now the only major network that does not charge its customers to roam in Europe up to 25GB. The […]

Attest, a consumer research platform for global brands, has released the findings from its first Quarterly UK & US Media Consumption Tracker. It provides continuous insights into how consumers’ habits across television, audio, news and social media continue to evolve in both countries. US: TV & Streaming Trends  Despite Netflix reporting a loss in US […]

Audience measurement specialist Nielsen has been selected to participate in TikTok’s Media Mix Modelling programme, which brings together leaders in media mix model marketing measurement to drive reporting consistency and quality for advertisers globally, allowing advertisers to gain more insights into the impact of marketing on the short-form video platform. Nielsen and TikTok have worked […]

Global streaming consumption grew 10 per cent globally, including continued growth in mature markets such as North America (5 per cent) and Europe (9 per cent), during Q1 2022 as compared to Q1 2021, according to the latest State of Streaming report from Conviva, the analytics platform for streaming media. “Despite recent news of Netflix’s […]

Next-generation media company Candle Media is acquiring purpose-driven, social storytelling company ATTN:. Candle will help provide scale, capital and expertise to accelerate ATTN:’s growth as it continues to create original content for Gen Z and Millennials across social media, network television and streaming services, in addition to growing their publishing, brand studio, creative strategy and […]

Netgem, the digital entertainment platform, is now offering customers in France the ability to watch TikTok videos on Netgem TV. Accessible directly from the TV via a QR code, users can pair their mobile TikTok account with their TV in just a few clicks. Then they can enjoy an optimal and personalised entertainment experience. Sylvain […]

Data from TikTok shows that the video-sharing service and TV have a symbiotic relationship and, for marketers, strategies that use both in a complementary fashion will boost key brand metrics. TikTok notes there is a greater lift in both attention and recall metrics when marketers follow TV campaigns with content on TikTok – perhaps because, […]