European TV set manufacturer Vestel has confirmed the arrival of video sharing app TikTok on its range of Smart TVs. The collaboration will see Vestel now bring TikTok to more than twenty high-profile and premium TV brands, including its own portfolio of brand licences. Especially designed for TV, the TikTok app is already available on […]
The list of once important but now long forgotten social media sites is long: MySpace, Google Plus, Vine, YikYak, Friendster, Meerkat, Google Wave/Google Buzz, iTunesPing, FriendFeed and DailyBooth to name just a few. The list is far from exhaustive and there are dozens of other – usually national – sites that have failed or been […]
cinch, the UK’s online car sales platform, is today announced as sponsor of ITV’s brand-new entertainment show Starstruck, hosted by Olly Murs. The sponsorship deal, which launches on ITV and ITV Hub from February 12th at 8.30pm, includes airtime in the new Saturday night family viewing blockbuster, and cinch idents around breaks on broadcast and […]
A Juniper Research study forecasts that global digital advertising spend will increase from $407 billion (€356.3bn) in 2022 to $753 billion in 2026; representing growth of 85 per cent. The report found that mobile in-app revenue will account for 56 per cent of global spend by 2026. The research, Digital Advertising: Emerging Trends, Key Opportunities […]
VICE Distribution, the distribution arm of VICE Media Group, has secured a new content partnership with the Viaplay streaming service for over 210 hours of VICE programming for the Nordic and Baltic regions, with titles spanning true crime, investigative documentary, entertainment, sport and lifestyle. The partnership covers Sweden, Norway, Denmark, Finland, Iceland, Estonia, Latvia and […]
Channel 4 and Heinz are joining forces to launch Flex Kitchen, a new short form comedy series for publication across the broadcaster’s social media channels. Flex Kitchen debuts this week on Channel 4 Comedy YouTube as well as All 4, whilst shorter edits of each episode will be released across Channel 4 and Heinz’s Facebook, […]
Research from market analyst firm Omdia shows that Google, Amazon, Meta (formerly Facebook), and Apple – collectively GAMA – will command 70 per cent of the online advertising market outside of China by the end of 2021. The latest outlook comes from Omdia’s Advertising Intelligence Service, which provides net advertising revenue forecasts split by media, […]
The rise of TikTok has rapidly revolutionised the world of social media, offering a range of opportunities to its users. Interested in income streams from social media platforms, Cashfloat utilised the latest analytics data from Lickd to establish how many TikTok views citizens from across 43 European countries would need on their account to earn the […]
TikTok has surpassed Snapchat and Twitter in global user numbers, according to the inaugural forecast on TikTok users worldwide by Insider Intelligence (formerly eMarketer). The social networking app surpassed those competitors in 2020 and grew even larger in 2021, cementing itself as the No. 3 worldwide social platform behind Facebook and Instagram. There will be […]
Integral Ad Science (IAS), a global player in digital media quality, has released its 2022 Industry Pulse Report. Surveying over 200 US digital media experts, IAS found that mobile video growth, social media transparency and trust issues, and the emergence of digital audio are top considerations for advertisers. “2021 has been a year of record-setting […]