Attest, a consumer research platform, has released the findings from the latest edition of its Quarterly UK Media Consumption Tracker. It provides continuous insights into how Brits’ habits across television, audio, news, and social media continue to evolve. The effects of inflation can be seen in Attest’s Q2 UK media consumption tracker results, with the […]
According to a study by Sportslens, Manchester United is the most valuable social media brand in the Premier League. The club has 184, 400,000 followers across its social media platforms. These include Facebook (77 million), Instagram (59.2 million), Twitter (31.9 million) and TikTok (16.3 million). This outpaces second-placed Chelsea FC, which has 118,900,000 followers on […]
Teenagers in the UK are turning away from traditional news channels and are instead looking to Instagram, TikTok and YouTube to keep up to date, Ofcom research has found. Ofcom’s News Consumption in the UK 2021/22 report shows that, for the first time, Instagram is the most popular news source among teenagers – used by nearly […]
The inaugural FTX MLB Home Run Derby X event in Crystal Palace Park, London attracted more than 1.2 million viewers via live stream and 6.9 million total event views across MLB’s social channels where fans watched the Yankees beat the Red Sox 42-40 in the final. At the heart of the event was the electrifying […]
Research from Sky Mobile has revealed nearly one in three Brits turn to social media for a daily positivity boost (31 per cent), with animal videos and memes (23 per cent) and random acts of kindness posts (21 per cent) being the most uplifting content. The study of over 2,000 British adults found that over […]
VIZIO has announced that TikTok TV is now available on VIZIO smart TVs. This integration allows VIZIO users to discover videos from their favourite TikTok creators and topics directly from the VIZIO home screen — no downloads required. In support of this launch, VIZIO will highlight TikTok TV content on the VIZIO Home Page in a […]
Cuban-born American singer, songwriter and actress Camila Cabello’s “Familia: Welcome to the Family” immersive live concert on TikTok, gave social media users a chance to experience her music like never before, drumming publicity and interest in her forthcoming album. Pioneers XR Studios used the disguise extended reality (xR) workflow to bring this groundbreaking performance to […]
Mediaocean, the mission-critical platform for omnichannel advertising, has joined the TikTok Marketing Partner Programme as a badged partner. Mediaocean first announced its partnership with TikTok in September of 2021 and now offers self-service functionality to create, manage, and optimise ad campaigns on TikTok. With one billion people around the world using the TikTok platform, it […]
MAGNA has released the summer update of its Global Ad Forecast which predicts media owners advertising revenues will grow by +9 per cent in 2022 and by +6 per cent in 2023. Vincent Létang, EVP, Global Market Research at MAGNA and author of the report, said: “Most of the headwinds facing the advertising market this […]
TikTok and Global, the media & entertainment group, have announced that Capital’s Summertime Ball with Barclaycard will be live streamed globally on TikTok, as well as on Global Player, on June 12th. The continuing partnership follows the huge success of the live stream of Capital’s Jingle Bell Ball last year, with Barclaycard, on TikTok, which attracted over […]