Producer, record executive and entertainment impresario Simon Cowell and talent discovery formats specialist Syco Entertainment, along with international entertainment executive Tim Van Rongen, have partnered with Universal Music Group and its Republic Records label to create StemDrop. The service is described as a new evolution of musical collaboration, curation and artist discovery to be launched […]
Channel 4 and the Lego Group, the iconic Danish toy manufacturer, have partnered to launch Kids Rebuild the Future, a new short-form digital series for the broadcaster’s social media channels. The four-part series, produced by Kalel Productions, features comedians Judi Love, Aisling Bea, Rhys James and Katherine Ryan teaming up with kids to build Lego […]
Findings from technology research and advisory group Omdia show that TikTok has leapfrogged Netflix to become the second most popular service in the US, with only YouTube retaining the crown for under-35s viewing. The service remains heavily skewed by age and occupies sixth place for above 35 years old. The results from Omdia’s latest consumer […]
Integral Ad Science (IAS), a secialist in digital media quality, has announced the addition of a post-bid brand safety and suitability measurement solution to its ongoing partnership with TikTok. Through an integration with the IAB Tech Lab’s Open Measurement Software Development Kit (OM SDK), IAS provides advertisers campaign insights into brand safety and brand suitability […]
TikTok star Francis Bourgeois is hitting the tracks for a 5-part Channel 4 digital series, Trainspotting with Francis Bourgeois, produced by Untold Studios. Across five episodes, Bourgeois will be offering a unique perspective on the British pastime, where he’ll be joined by a number of celebrities for wild trainspotting across five different locations in the […]
VA Media has agreed a deal to launch Parade’s 24/7 food offering BITE across new platforms including YouTube, Snapchat, Facebook, Instagram and TikTok. Following BITE’s successful linear launch in the UK, US, Sweden, Netherlands and New Zealand, the 24/7 food brand will offer short and long-form video content to the social networks, aiming to tap […]
WARC analysis has found that Generation Z is the most digital generation to date, spending two-thirds (67.7 per cent) of total media time with digital channels, higher than any other age group. Gen Z is commonly defined as those aged between 13 and 25, although this report, titled WARC Global Ad Trends: Finding Gen Z, […]
Kantar, the marketing data and analytics company, has identified Amazon as the global media brand in which consumers enjoy ads the most. Adverts on the Amazon platform were cited by consumers as more relevant and useful than others. Media Reactions 2022, the third edition of Kantar’s global Ad Equity ranking of media channels and media […]
Mediaocean, the mission-critical platform for omnichannel advertising, has acquired Imposium and its technology that enables marketers to create personalised videos that meet consumers in the moment with tailored messages. Flashtalking by Mediaocean’s digital ad serving and creative personalisation technology has already integrated Imposium to support Flashtalking’s Lightning Renderer, a high-speed video rendering engine optimized to […]
The landscape of social media is ever-changing, especially among teens who often are on the leading edge of this space. A new Pew Research Center survey of American teenagers ages 13 to 17 finds TikTok has rocketed in popularity since its North American debut several years ago and now is a top social media platform […]