Audience measurement specialist Nielsen has been selected to participate in TikTok’s Media Mix Modelling programme, which brings together leaders in media mix model marketing measurement to drive reporting consistency and quality for advertisers globally, allowing advertisers to gain more insights into the impact of marketing on the short-form video platform. Nielsen and TikTok have worked […]

Global streaming consumption grew 10 per cent globally, including continued growth in mature markets such as North America (5 per cent) and Europe (9 per cent), during Q1 2022 as compared to Q1 2021, according to the latest State of Streaming report from Conviva, the analytics platform for streaming media. “Despite recent news of Netflix’s […]

Next-generation media company Candle Media is acquiring purpose-driven, social storytelling company ATTN:. Candle will help provide scale, capital and expertise to accelerate ATTN:’s growth as it continues to create original content for Gen Z and Millennials across social media, network television and streaming services, in addition to growing their publishing, brand studio, creative strategy and […]

Netgem, the digital entertainment platform, is now offering customers in France the ability to watch TikTok videos on Netgem TV. Accessible directly from the TV via a QR code, users can pair their mobile TikTok account with their TV in just a few clicks. Then they can enjoy an optimal and personalised entertainment experience. Sylvain […]

Data from TikTok shows that the video-sharing service and TV have a symbiotic relationship and, for marketers, strategies that use both in a complementary fashion will boost key brand metrics. TikTok notes there is a greater lift in both attention and recall metrics when marketers follow TV campaigns with content on TikTok – perhaps because, […]

Almost a quarter (24 per cent) of grandparents want to learn how to use TikTok as a way of bonding with their grandchildren, according to research from connectivity provider TalkTalk. The video social media app has exploded in popularity in recent years and now boasts close to nine million active users in the UK. The […]

Six Nations Rugby and France Télévisions are set to continue their relationship, after agreeing an extension in principle that will build on the current partnership. The national French broadcaster will have exclusive rights to bring fans all fifteen Guinness Six Nations matches, and all fifteen TikTok Women’s Six Nations fixtures from 2023 to 2025 inclusive. […]

In March, Netgem teamed with Point Topic and commissioned an independent firm to conduct a UK survey on TV and streaming habits, ISPs and what channels people were watching. The study suggests that even though bundling of pay-TV is still high at 45 per cent of households, adoption of streaming services is even higher – […]

New cultural media brand W00 – from the team behind VICE, i-D, Boiler Room and LADbible – has been backed in a long-term partnership by ITV’s Studio 55 initiative, which invests in business ideas aimed specifically at younger audiences Woo says its purpose is to “redefine wellness for an entire generation, via social channels, podcasts, […]

As digital media consumption continues to grow, advertising dollars are following fast. According to the IAB Internet Advertising Revenue Report: Full Year 2021 conducted by PwC, all major channels increased significantly compared with a year ago, particularly across digital video (including CTV/OTT), digital audio, social media and search. “We fully expected 2021 to be an […]