Social media platform TikTok registered a €44.3 million turnover in France in 2022, and a 49.7 per cent growth over one year. In 2020, the company posted just €2.5 million revenues. According to French press reports, TikTok, just three years after its launch in the country, is now competing with established DTT media groups such […]
BBC News Urdu content is now available on social media platform TikTok. The BBC News Urdu feed (@bbcurdu) provides videos offering perspective and insights into news stories and issues of relevance to Urdu-speaking audiences. BBC News Urdu Editor, Asif Farooqui, commented: “BBC Urdu is known for its unbiased and trusted news coverage, investigations, documentaries and […]
A study by wealthofgeeks unveils that from June 2022 to June 2023 the 50 richest content creators – across TikTok, YouTube and Instagram – earned a $700 million (€635.8m), with a collective following of 2.92 billion – thus averaging $239.68 per 1,000 followers. The study offers insights into earnings, follower count, efficiency, and platform preferences, […]
Vizrt, a specialist in real-time graphics and live production solutions for content creators, has released research signifying a shift in the viewing habits of Gen Z when it comes to news consumption. As the first generation born into a fully digital world, this age group according to a new global study is no longer […]
To mark the final season of The Crown, Netflix has released The Crown: Behind the Streams, a report celebrating the cultural, community and economic impact of the multi-award-winning show that has sparked a global conversation — and put quintessentially British landmarks, traditions and even music front and centre of what people around the world are […]
Marc Baillavoine, CTO at video network Synamedia, has shared his industry precitions for 2o24. Firstly, Baillavoine states that AI’s hype is officially unavoidable: If 2023 was the year that ChatGPT took over the headlines, 2024 will be the year where technologists across all industries, including video streaming, will go beyond the soundbites and start using […]
Global sports, events and representation company IMG has launched its Digital Trends Report 2024, exploring the technologies and developments that will shape the sport media landscape for rights holders over the next 12 months. Now in its sixth iteration, this year’s predictions include the growth of smarter stadiums, tactical adoption of generative AI, and monetising […]
While many advertisers and media buyers flock towards up and coming platforms/channels, the truth is that, when executed correctly, skippable YouTube ads continue to drive serious business outcomes. Below are some insights to three brand use cases that have demonstrated success with skippable ads in conjunction with Precise TV’s creative formula and proprietary contextual targeting […]
We are Family, the marketing agency group specialising in children, young people, and their families, has launched its first Global Kids Sports Report, uncovering key data and insights on the role and importance of sports fandom in the Tween market. The report was undertaken with input from the research teams of some of the world’s […]
IMG, the sports, events and representation company, has teamed up with England Netball to launch a report revealing how the 2023 Netball World Cup has driven record fan engagement with the sporting organisation’s digital channels. Incorporating data from England Netball’s social media channels and ENgage website, the report explores the role of the Vitality Roses’ […]