Consumer research from Omdia has found that YouTube continues to dominate as the most popular video service globally, while Instagram has surged ahead of Netflix and TikTok in the US, establishing itself as the second most popular video service among American users. According to Omdia, YouTube maintains its position at the pinnacle of video streaming […]
Biddeo.io, a technology platform that helps advertisers expand the reach of online video ad campaigns while ensuring brand safety and suitability, has announced the appointment of Adam Kline as its North America CEO, marking the company’s next phase of international expansion. Based in New York, Kline will oversee Biddeo’s expansion into the US market. Biddeo.io […]
BBC Studios has announced Devina Seth as Brand Partnerships Director within their Global Digital Brands team. Her appointment is the latest within the growing division as they continue to expand their digital advertising offering with a particular focus on social video advertising and social-first branded entertainment to clients and advertisers. Seth’s previous roles include stints […]
Videocites, specialists in next-generation AI-based social media measurement, has announced a renewed and expanded relationship with the Los Angeles Football Club (LAFC). Working with Videocites, LAFC saw over 1 billion net new impressions tracked in 2023 thanks to Videocites’ ability to capture data from user generated content (UGC) and additional social platforms. LAFC was able […]
Bell Media has joined onto a strategic partnership that brings TikTok’s Pulse Premiere to Canada. A game changer for advertisers in Canada, Pulse Premiere is an advertising solution that gives brands the control and predictability to choose where their ads are placed, adjacent to select publisher partner content on the For You feed. The new […]
Sky Kids’ news service FYI: For Your Info is increasing its reach of news and sport content for young viewers (age 9-15), with short news videos set to be released across the week on Sky News social platforms – including TikTok, Instagram and YouTube – in addition to the usual weekly show that broadcasts every […]
This year, for the first time, social video will account for over 10 per cent of all US time spent with digital media. That’s a major milestone and reflects the changing nature of where and how people consume video content, reports eMarketer. While TikTok still dominates social video, Meta’s Reels has made major gains, and […]
Channel 4 reported it has delivered a three-fold year-on-year increase in UK viewing of full episodes of TV shows on YouTube in Q1, and its made-for-social network Channel 4.0. The first of a new quarterly update on Channel 4 social performance, based on UK views in 2024, highlights progress made against its Fast Forward strategy […]
Fragmented media consumption and rising advertising costs are making it harder for brands to reach and connect with audiences. Increasingly, advertisers are leveraging the power of short-form video to build quality reach and drive business impact. Research from WARC, in partnership with TikTok, finds that adding short-form video to the media mix can improve brand […]
TikTok will restore millions of Universal Music tracks to its social media platform after the two companes settling a dispute over royalties. In an email to staff published the BBC, Universal’s boss Sir Lucian Grainge said TikTok had agreed to “key changes”, adding “under the new agreement, artist and songwriter compensation will be greater than […]