ThinkAnalytics, a specialist in Al-based TV content discovery, viewer data insights, and targeted advertising, and Channel 4 have extended their partnership, after successfully using ThinkAnalytics Think360’s viewer behaviour insights and AI to pioneer personalised recommendations on Channel 4’s streaming service and across marketing and CRM campaigns. Channel 4 has integrated Think360 with its customer engagement […]

Andrew Read has joined ThinkAnalytics as VP Sales, EMEA. He brings commercial experience from companies including Adobe, Conviva, Comscore, and most recently 24i, where he led worldwide sales. Read will drive business development in DACH and Central Europe. With many years expertise in data and video analytics, he will also play a role contributing to […]

ThinkAnalytics, a specialist in Al-based TV content discovery, viewer data insights and targeted advertising, has announced that Sky México has deployed ThinkAnalytics as its personalisation and viewer engagement platform. “We’re thrilled to welcome Sky México as our newest customer, an important partnership that highlights the value that global media companies are finding in our personalised content […]

ThinkAnalytics, a specialist in TV content discovery, viewer data insight and targeted advertising, has announced that Marc Aldrich will join as Worldwide CEO in January 2024. Aldrich joins from Amazon Web Services (AWS) where he held the position of General Manager for the Media and Entertainment (M&E) Industry Business Unit since 2019. At AWS, Aldrich […]

ThinkAnalytics, a TV content discovery, viewer data insights and targeted advertising company, has announced tthat it has achieved the Amazon Web Services (AWS) Advertising and Marketing Technology Competency in the category of Advertising Intelligence and Measurement. Achieving the AWS Advertising and Marketing Technology Competency recognises ThinkAnalytics for its expertise in providing customers with both professional […]

ThinkAnalytics, a specialist in TV content discovery, viewer data insights, and targeted advertising, has announced the appointment of media and advertising industry veteran, Matt Pagen, to its ThinkAdvertising team. Pagen joins Strategic Advisor Jo Kinsella in the continued expansion for ThinkAdvertising as the company continues to pave the way for innovation and growth in cross-platform […]

ThinkAnalytics, specialists in AI-based content discovery, viewer data insights and targeted advertising, has announced the launch of its targeted contextual advertising solution, ThinkAdvertising, on AWS Clean Rooms from Amazon Web Services (AWS), making it seamless for publishers to activate cross-channel audience segments for programmatic advertising. AWS Clean Rooms helps customers and their partners securely collaborate […]

Baltics media group TV3 Group has teamed up with AI-based content discovery and viewer analytics specialist ThinkAnalytics to implement AI-based media group, personalised content recommendations for its Go3 streaming customers. With this partnership, TV3 Group aims to enhance viewer engagement and accelerate growth in the Baltics, providing its customers with a more tailored and dynamic […]