WTA Ventures and Tennis Channel have agreed to a new six-year media rights deal ensuring that Tennis Channel platforms will continue to be the exclusive home of WTA tennis in the US through 2032. As a result of the new commitment, the drama and entertainment of the Hologic WTA Tour will be available to tennis […]

Tennis Channel is partnering with LTN to migrate its 24/7 sports network from satellite to IP-based distribution. By adopting a managed IP distribution solution, the Sinclair-owned Tennis Channel aims to expand its audience reach and unlock new revenue opportunities across traditional broadcast and digital platforms. Tennis Channel is the only place in the US to […]

Tennis Channel is readying to launch its direct-to-consumer (DTC) streaming service that merges its flagship 24-hour network with live and on-demand multicourt coverage. Available in the US from November 12th, subscribers can sign up through the Tennis Channel app or website and choose between a $109.99 annual package or a $9.99 monthly option. The streamlined […]

The LTA and the Tennis Channel struck a four-year deal to stream coverage of its grass court tour events at Nottingham, Birmingham, The Queen’s Club and Eastbourne. The deal will give Tennis Channel the rights to every court at the events, with complete coverage of both singles and doubles competitions of the tour level events. […]

As part of the launch campaign for the brand-new dedicated Tennis channel, Sky Sports has unveiled an innovative, 3D OOH campaign. The activations are a physical representation of the emotion evoked by live tennis in an immersive way. The campaign features two key activations; Tennis Ball Frame and Tennis Ball Tube in key OOH locations. […]

Lexus has struck a new partnership with Sky Sports as the ‘Presenting Partner of its new Sky Sports Tennis channel. Brokered by Sky Media and MSix & Partners, the year-long partnership includes exclusive sponsorship of the ATP Tour and the Women’s Tennis Association (WTA) Tour throughout 2024. This seven-figure deal includes broadcast sponsorship of over […]

US Sinclair Broadcasting’s The Tennis Channel International has launched in the UK market joining services in Germany, Austria, Switzerland and Greece. The 24-hour streamed channel will feature original Tennis Channel series, documentaries, features, instruction, highlights and select matches on-demand. Tennis Channel International will also cover live competition from British events, starting with the UK Pro […]