TelevisaUnivision brings Liga MX commercial rights to US
TelevisaUnivision, the Spanish-language media and content company, has announced a partnership with Liga MX in which it will exclusively bring the Mexican football league’s commercial rights to market in the US. Through this partnership, TelevisaUnivision will deliver a one-stop-shop for brands to tap into Liga MX’s fan base through IP-driven media, experiential, retail activations and […]