According to research by analyst firm Interpret, only 20 per cent of streaming subscribers are content to stay with their current providers. The aggressive marketing of new streaming services is providing consumers with more incentive to cut the pay-TV cord and sign up for new services, but subscriber churn has become an increasing problem for […]
Independent omnichannel sell-side advertising platform Magnite has confirmed that advertising technology and consumer insights specialist Rakuten Advertising will leverage the Magnite CTV platform across Europe to broaden advertiser and agency access to inventory on Rakuten TV AVoD service. Magnite’s CTV platform further expands Rakuten Advertising’s access to technology built properly to handle the nuances of […]
Music-related service Qwest TV, co-founded by music icon Quincy Jones, has secured its first major US cable partnership, joining Xfinity On Demand. The entire SVoD catalogue —1,300+ concerts, documentaries, and performances from around the world— is now available to Comcast Xfinity customers. It suggests the partnership offers a new kind of musical experience to the […]
Online movie search aggregator service FindAnyFilm.com, in cooperation with Disney UK, is integrating Disney+ titles into the listings service, allowing FindAnyFilm users to search Disney content across all formats; from cinema screenings to physical disc, digital transactional and now SVoD. Insight from pro-copyright education body the Industry Trust for IP Awareness, who manage FindAnyFilm.com on […]
The Digital TV Group (DTG), the centre for UK digital TV, has published the full findings of its national TV trends survey in the annual State of the Nation report, which indicate a record-breaking year for sales and subscriptions. From sales figures and subscription trends to accessibility and sustainability drivers for the future, the DTG […]
Almost one in five (19 per cent) Brits now spend over 16 hours – or the equivalent of two working days – watching streaming services every week, yet a quarter (25 per cent) aren’t prepared to pay for the privilege, according to findings from digital advertising technology company The Trade Desk’s latest report, The Future […]
SVoD subscriptions for 138 countries will increase by 591 million between 2020 and 2026 to reach 1,495 million – or up by 65 per cent, according to the Global SVOD Forecasts report from analyst firm Digital TV Research. The peak year was 2020 when 201 million subscriptions were added. The total will cross the 1 […]
US viewers will spend more on streaming video than pay-TV for the first time in 2024, according to findings from advisory firm Strategy Analytics. According to its report, US Subscription TV Forecast, consumer spending on traditional pay-TV services fell by 8 per cent to $90.7 billion (€75.2bn) in 2020 and will decline further to $74.5 […]
Global revenues from OTT TV episodes and movies will reach $210 billion (€174bn) in 2026; up from $106 billion on 2020, according to the Global OTT TV and Video Forecasts report from analyst firm Digital TV Research. About $23 billion will be added in 2021 alone. From the 138 countries covered, the top five will […]
Media data and analytics company Nielsen has launched Nielsen Streaming Video Ratings, a syndicated service reported via Nielsen’s premier audience insights platform, NPOWER, that it says provides unique visibility into total viewership and advanced audience demographic insights by streaming platform alongside linear TV ratings. Armed with this holistic view of total TV time, media buyers […]