Advanced Television

svod

Analysis: 10% decline in US AVoD user base

While pay-TV is largely stable, and SVoD continues to grow, OMDIA’S latest consumer survey (April 2021) suggests that a significant number of users are eschewing AVoD and instead increasingly consuming content via paid alternatives. The launch of Studio AVoD service will draw viewers away from BVoD, reducing the overall number of services that a consumer […]

June 15, 2021By Colin Mann

Exec: ‘Virgin Media O2 becoming SVoD aggregator’

David Bouchier, Chief TV & Entertainment Officer at UK multiplay operator Virgin Media O2, has suggested the service is still working with the same content providers, but whereas previously it was an aggregator of pay-TV channels, it was becoming an aggregator of SVoD apps. Speaking on a panel session – International Content Summit – Strategies […]

June 9, 2021By Colin Mann

Research: Churn hitting SVoDs

According to research by analyst firm Interpret, only 20 per cent of streaming subscribers are content to stay with their current providers. The aggressive marketing of new streaming services is providing consumers with more incentive to cut the pay-TV cord and sign up for new services, but subscriber churn has become an increasing problem for […]

June 9, 2021

Rakuten Advertising, Magnite ad inventory deal

Independent omnichannel sell-side advertising platform Magnite has confirmed that advertising technology and consumer insights specialist Rakuten Advertising will leverage the Magnite CTV platform across Europe to broaden advertiser and agency access to inventory on Rakuten TV AVoD service. Magnite’s CTV platform further expands Rakuten Advertising’s access to technology built properly to handle the nuances of […]

June 3, 2021

Qwest TV joins Xfinity On Demand

Music-related service Qwest TV, co-founded by music icon Quincy Jones, has secured its first major US cable partnership, joining Xfinity On Demand. The entire SVoD catalogue —1,300+ concerts, documentaries, and performances from around the world— is now available to Comcast Xfinity customers. It suggests the partnership offers a new kind of musical experience to the […]

June 3, 2021

FindAnyFilm.com adds Disney+ titles

Online movie search aggregator service FindAnyFilm.com, in cooperation with Disney UK, is integrating Disney+ titles into the listings service, allowing FindAnyFilm users to search Disney content across all formats; from cinema screenings to physical disc, digital transactional and now SVoD. Insight from pro-copyright education body the Industry Trust for IP Awareness, who manage FindAnyFilm.com on […]

June 1, 2021By Colin Mann

Survey: Record year for UK TV market

The Digital TV Group (DTG), the centre for UK digital TV, has published the full findings of its national TV trends survey in the annual State of the Nation report, which indicate a record-breaking year for sales and subscriptions. From sales figures and subscription trends to accessibility and sustainability drivers for the future, the DTG […]

May 13, 2021By Colin Mann

Research: Brits streaming 2 working days a week

Almost one in five (19 per cent) Brits now spend over 16 hours – or the equivalent of two working days – watching streaming services every week, yet a quarter (25 per cent) aren’t prepared to pay for the privilege, according to findings from digital advertising technology company The Trade Desk’s latest report, The Future […]

May 12, 2021

Analyst: 1.5bn SVoD subs by 2026

SVoD subscriptions for 138 countries will increase by 591 million between 2020 and 2026 to reach 1,495 million – or up by 65 per cent, according to the Global SVOD Forecasts report from analyst firm Digital TV Research. The peak year was 2020 when 201 million subscriptions were added. The total will cross the 1 […]

May 10, 2021

Forecast: US OTT spend to exceed pay-TV in 2024

US viewers will spend more on streaming video than pay-TV for the first time in 2024, according to findings from advisory firm Strategy Analytics. According to its report, US Subscription TV Forecast, consumer spending on traditional pay-TV services fell by 8 per cent to $90.7 billion (€75.2bn) in 2020 and will decline further to $74.5 […]

April 28, 2021