US retail giant Walmart says is taking its membership offering to the next level by adding a new streaming benefit. Walmart+ will soon be available for members with an added bonus – a Paramount+ Essential subscription at no extra cost. Walmart+ will remain $98 (€96.46) a year or $12.95 a month and include the Paramount+ […]
Innovid, the advertising platform for delivery, personalisation and measurement of converged TV across linear, Connected TV (CTV) and digital, has revealed that the company set a new record in the second quarter as CTV accounted for half of the volume of all video impressions served through its platform. In fact, CTV impression volume grew by […]
SVoD service HBO Max has completed the roll out of a new user experience on desktop, iOS and Android mobile devices, and Amazon Fire tablets, where available globally. The re-platformed app delivers highly requested new features from HBO Max fans and marks the conclusion of moving all HBO Max apps to a new, more performant […]
Warner Bros Discovery has revealed further details about its plan to combine SVoD services HBO Max and Discovery+ into one offering. Speaking during the company’s Q2 analyst call, executives said a merged version of the two SVoD services would begin to roll out in the US in the summer of 2023 and expand to other […]
Video content budgets across India, Korea and Southeast Asia climbed 21 per cent in 2021 to reach $10.4 billion (€10.2bn) and are forecast to grow 15 per cent to $12.0 billion in 2022, according to the latest edition of Asia Video Content Dynamics from analyst firm Media Partners Asia (MPA). This report tracks video content consumption, […]
BARB, the UK’s television audience measurement service, has released data from its Establishment Survey for Q2 2022, showing a decline in the number of UK households with access to a subscription video-on-demand (SVoD) service. In Q2 2022, 19.19 million UK homes (67 per cent of households) had access to an SVoD service, a decrease of […]
The number of unique users of SVoD platforms in Italy reached 16.1 million in March 2022, a growth of 1.6 million on the same month in 2021, according to the Q1 report of Italy’s Communications Authority (AgCom). On average, Netflix recorded 9.2 million unique users (+5.5 per cent y/y), followed by Amazon Prime with 7 […]
Findings from research and advisory group Omdia indicate that nonlinear viewing continues to gain greater hegemony in the daily viewing habits of TV users across the US, Europe and Australia with online long form and social media video viewing growing beyond the previous year’s boom in viewing time. Omdia’s new Cross-Platform Television Viewing Time Report […]
The latest Entertainment on Demand data on the UK’s streaming market from Kantar, the insights and consulting company, reveals that SVoD market decline accelerated by 488k households, with 1.66 million SVoD services cancelled during the second quarter of 2022. This follows 1.51 million cancellations in the first quarter of the year. Kantar’s data suggests that […]
Apple TV+ and Paramount+ are the most popular services for US SVoD switchers – defined as those who move from one subscription service and commit to another contract within 60 days, according to research firm Ampere Analysis. Apple TV+ and Paramount+ are the most widely chosen platforms for this sub-group of churning streaming customers. Of […]