Advanced Television

svod

Report: 95% linear TV ad impressions reach only half of US

Samba TV, a provider of omniscreen data and analytics, has released its latest State of Viewership report, analysing approximately 24 billion hours of linear and streaming during the second quarter of 2022. Samba TV’s targeted insights illustrated a viewership landscape marked by year lows in linear TV viewership, record saturation of the linear TV ad […]

August 19, 2022

Forecast: Africa SVoD subs to triple by 2027

Africa will have 13.64 million paying SVoD subscriptions by 2027, up from 4.9 million at end-2021, according to the Africa SVOD Forecasts report from analyst firm Digital TV Research. Only 6.6 per cent of TV households will pay for at least one subscription by 2027 – up from 3.9 per cent at end-2021. “As well […]

August 18, 2022

Forecast: SVoD market at $151bn by 2028

The rise in original content creation and the proliferation of digital platforms accelerated the global SVoD services market growth. Frost & Sullivan’s recent analysis, Global SVoD Services Market, finds that the general growth of digital media consumption has encouraged companies from the sports, film, and television industries to create their own platforms, providing people with […]

August 18, 2022

Paramount+ deal for Walmart+ members

US retail giant Walmart says is taking its membership offering to the next level by adding a new streaming benefit. Walmart+ will soon be available for members with an added bonus – a Paramount+ Essential subscription at no extra cost. Walmart+ will remain $98 (€96.46) a year or $12.95 a month and include the Paramount+ […]

August 16, 2022

Innovid: CTV now 50% of ad impressions

Innovid, the advertising platform for delivery, personalisation and measurement of converged TV across linear, Connected TV (CTV) and digital, has revealed that the company set a new record in the second quarter as CTV accounted for half of the volume of all video impressions served through its platform. In fact, CTV impression volume grew by […]

August 12, 2022

HBO Max enhances app

SVoD service HBO Max has completed the roll out of a new user experience on desktop, iOS and Android mobile devices, and Amazon Fire tablets, where available globally. The re-platformed app delivers highly requested new features from HBO Max fans and marks the conclusion of moving all HBO Max apps to a new, more performant […]

August 9, 2022

Combined HBO Max, Discovery+ to launch in 2023

Warner Bros Discovery has revealed further details about its plan to combine SVoD services HBO Max and Discovery+ into one offering. Speaking during the company’s Q2 analyst call, executives said a merged version of the two SVoD services would begin to roll out in the US in the summer of 2023 and expand to other […]

August 5, 2022

Forecast: Asia content investment to grow 15%

Video content budgets across India, Korea and Southeast Asia climbed 21 per cent in 2021 to reach $10.4 billion (€10.2bn) and are forecast to grow 15 per cent to $12.0 billion in 2022, according to the latest edition of Asia Video Content Dynamics from analyst firm Media Partners Asia (MPA). This report tracks video content consumption, […]

August 5, 2022

Data: UK SVoD access declines

BARB, the UK’s television audience measurement service, has released data from its Establishment Survey for Q2 2022, showing a decline in the number of UK households with access to a subscription video-on-demand (SVoD) service. In Q2 2022, 19.19 million UK homes (67 per cent of households) had access to an SVoD service, a decrease of […]

August 4, 2022

Italian VoD users reach 16.1m

The number of unique users of SVoD platforms in Italy reached 16.1 million in March 2022, a growth of 1.6 million on the same month in 2021, according to the Q1 report of Italy’s Communications Authority (AgCom). On average, Netflix recorded 9.2 million unique users (+5.5 per cent y/y), followed by Amazon Prime with 7 […]

August 4, 2022From Branislav Pekic in Rome