Since 2015, Hub Entertainment Research’s annual Decoding the Default study has tracked the TV source that consumers turn on first when they’re ready to watch. Highlights from the study: 1) Across the entire TV viewer base, live TV from a traditional pay-TV service remains the most common first stop for viewing. 28 per cent say […]

Asia Pacific will have 746 million SVoD subscriptions by 2027, up from 541 million in 2021, according to the Asia Pacific SVOD Forecasts report from analyst firm Digital TV Research. China will have 364 million SVoD subscriptions in 2027 – or 49 per cent of the region’s total. India will add 92 million to reach […]

SVoD service Paramount+ is launching in Italy with more than 8,000 hours of entertainment. Paramount Global has unveiled a content line-up that it says provides a broad slate for the whole family, spanning new and exclusive Paramount+ originals, hit shows and popular movies across every genre from Paramount’s iconic brands and production studios – including […]

Noting high inflation figures in the US, actionable intelligence firm Aluma suggests that households are realising that the economy is only at the beginning of what will be a long recovery. “It is in this context that home decision-makers search for ways to reduce expenses, among them communication and home media services,” it says. When […]

The latest update of Parks Associates’ OTT Video Market Tracker analyses the launch of NFL+, the OTT subscription service operated by the NFL in the US and the market context for the service, as part of the Tracker’s ongoing analysis of top industry and consumer trends in the OTT video space. Parks Associates consumer research […]

Western Europe will have 238 million SVoD subscriptions by 2027, up from 165 million by end-2021, according to the Western Europe SVOD Forecasts report from analyst firm Digital TV Research. Six US-based platforms will account for 81 per cent of all SVoD subscriptions by 2027. Netflix will have 62 million subscribers by 2027 – 3 […]

BARB, the UK’s television audience measurement service, has commissioned an industry consultation on extending its reporting to include all television and television-like content on video-sharing platforms. BARB has reported programme audiences for SVoD services such as Disney+ and Netflix, and service-level viewing of video-sharing platforms such as TikTok and YouTube, since November 2021. It is […]

SVoD service SkyShowtime will officially launch on September 20th, bringing its premium offering of exclusive entertainment to millions of homes across Europe. A joint venture of Comcast — parent company of NBCUniversal and Sky —  and Paramount Global, SkyShowtime will initially launch in Denmark, Finland, Norway and Sweden before expanding into the Netherlands later in […]

Eastern European SVoD revenues will reach $2.95 billion (€2.94bn) by 2027 – up from $1.60 billion in 2021, according to the Eastern Europe SVOD Forecasts report from analysis firm Digital TV Research. Poland will be the only country to generate more than $1 billion by 2027. “Excluding Russia and Ukraine – no mean feat considering […]

Australian commercial TV contributes A$2.5 billion (€1.7bn) to the nation’s GDP and Australians value access to free TV services, according to a report commissioned by Free TV, the industry body for Australia’s commercial free-to-air broadcasters, conducted by Deloitte Access Economics. The report, Everybody Gets It: Revaluing the Economic and Social Benefits of Commercial TV in […]