Tubi, Fox Corporation’s AVoD service, has released findings from The Stream 2023: Actionable Audience Insights for Brands, its annual audience report providing insights that help shape streaming and TV marketing strategies. Tubi’s research highlights the explosive growth in Connected TV (CTV) ad spend, while AVoD services lead the streaming pack as consumers look to cut […]

Samba TV, a provider of omniscreen data and measurement, has released its latest State of Viewership report, analysing approximately 47 billion hours of linear and streaming in the US during the second half of 2022. Samba TV’s targeted insights illustrate a viewership landscape marked by a historic new low in linear TV viewership, and a […]

Africa will have 15.57 million paying SVoD subscriptions by 2028, up from 6.15 million at end-2022, according to the Africa OTT TV and Video Forecasts report from analyst firm Digital TV Research. Despite this fast growth, SVoD penetration rates will remain low, with only 7 per cent of TV households paying for at least one […]

According to research from analyst firm Aluma, if a show is available simultaneously on both an SVoD streaming service and a live TV channel – for example, on both NBC’s broadcast channel and Peacock – adult viewers are more than twice as likely to prefer a paid streaming service over a regular live TV channel. […]

Despite the economic uncertainty, cost of living crisis and saturation of video services in some countries, 2023 is on track to be a positive year for SVoD services, according to figures from analyst firm Omdia. “Moving on from the impact of Covid, the introduction of the ad tiers and an abundance of new content has […]

Figures from the British Association for Screen Entertainment (BASE) and the Official Charts Company (OCC) reveal a dominant UK Home Entertainment category in 2022 with a value of £4.43 billion (€5bn). The total value of the UK Screen Entertainment category for the year was £11 billion, including Home Entertainment, Cinema, and pay-TV, which demonstrates 12 […]

Insights and consulting company Kantar has released its latest Entertainment on Demand (EoD) data on the UK’s streaming market. Kantar’s EoD study in Great Britain uncovers the following behaviours within the VoD market between September and December 2022: Between Sept to Dec 2022, the number of VoD-enabled households that subscribed to at least one video […]

MIDiA Research, a market research and insight firm, has released its latest report, MIDiA Research video subscription forecasts 2023-2030. The report predicts that the global SVoD market will reach $321.9 billion (€296.3bn) in 2030, with growth driven primarily by an influx of Asia-Pacific subscribers. According to the report, the global SVoD market was valued at […]

Post-Covid trends in 2022 have confirmed the acceleration of video consumption as the number of offerings and platforms is expanding rapidly in France, according to the Médiamétrie 2022 TV Year study. Some 50.4 million French users (88 per cent) now watch videos daily, whether on a connected TV, VoD or social networks. This represents a […]

Netflix recorded its highest daily subscription sign-up rate in the US since the start of the pandemic in April 2020 with the launch of its ad-supported plan on November 3rd, according to a report by Ampere Analysis. Specifically, the release of the ad tier led to a 58 per cent increase in the streamer’s average […]