Global SVoD revenues will reach $124 billion (€117.3bn) by 2028, up from $99 billion in 2022 according to the SVoD Forecasts Update report from analyst firm Digital TV Research. The US will add $5 billion of the $25 billion additional revenues between 2022 and 2028. Second-placed China will gain an extra $1 billion. “This growth […]

North American OTT TV episode and movie revenues will reach $107 billion (€101bn) in 2028; up from $74 billion in 2022, according to the North America OTT TV & Video Forecasts report from analyst firm Digital TV Research. The US will contribute $30 billion from the $33 billion additional revenues, with Canada supplying the rest. […]

Viaplay, the Nordic direct-to-consumer streaming service, has launched in the US. Subscriptions are available for $5.99 (€5.61) per month, with a seven-day free trial. Subscribers will have access to a library of Nordic film and television content, all subtitled in English. “Viaplay’s direct-to-consumer streaming service is now widely available in the US,” commented Vanda Rapti, […]

Barb has committed to expanding its measurement of audiences to include fit-for-TV content on video-sharing platforms. This decision follows an industry consultation led by Barb in autumn 2022. Practitioners from across the UK TV and advertising ecosystem took part to establish a consensus on the type of content on video-sharing platforms that should be part […]

Middle East & North Africa OTT TV episodes and movies will generate $5.69 billion (€5.32bn) by 2028; double from $2.83 billion in 2022, according to the Middle East and North Africa OTT TV and Video Forecasts report from analyst firm Digital TV Research. Turkey, Israel and Saudi Arabia together will account for 55 per cent […]

TV ad serving platform SpringServe has confirmed that Rakuten Advertising has adopted the SpringServe Tiles solution to strengthen the impact of ad-supported campaigns on Rakuten TV. As one of the leading VoD platforms in Europe combining TVoD, SVoD and AVoD services, integrating the SpringServe Tiles format within Rakuten TV will allow brands to balance personalisation […]

Tubi, Fox Corporation’s AVoD service, has released findings from The Stream 2023: Actionable Audience Insights for Brands, its annual audience report providing insights that help shape streaming and TV marketing strategies. Tubi’s research highlights the explosive growth in Connected TV (CTV) ad spend, while AVoD services lead the streaming pack as consumers look to cut […]

Samba TV, a provider of omniscreen data and measurement, has released its latest State of Viewership report, analysing approximately 47 billion hours of linear and streaming in the US during the second half of 2022. Samba TV’s targeted insights illustrate a viewership landscape marked by a historic new low in linear TV viewership, and a […]

Africa will have 15.57 million paying SVoD subscriptions by 2028, up from 6.15 million at end-2022, according to the Africa OTT TV and Video Forecasts report from analyst firm Digital TV Research. Despite this fast growth, SVoD penetration rates will remain low, with only 7 per cent of TV households paying for at least one […]

According to research from analyst firm Aluma, if a show is available simultaneously on both an SVoD streaming service and a live TV channel – for example, on both NBC’s broadcast channel and Peacock – adult viewers are more than twice as likely to prefer a paid streaming service over a regular live TV channel. […]