The streaming wars have created a crowded marketplace, with more providers and content competing for viewers’ awareness, time, and money. The latest Evolution of Video Branding survey from Hub Entertainment Research reveals viewers often have a hard time differentiating the brands of streaming services, and turn to known content or creative brands to help make […]

The average annual spend per US household on video services is set to fall by 8 per cent by 2027 according to research from Ampere Analysis. 2023 will become known as the year when per-household spending on subscription streaming (SVoD) services in the US could no longer compensate for the continued decline in pay-TV and […]

OTT TV episode and movie revenues for 19 Latin American countries will increase by $7 billion (€6.6bn) between 2022 and 2028 to reach $16 billion, according to the Latin America OTT TV and Video Forecasts report from analyst firm Digital TV Research. AVoD and SVoD will each add $3 billion over this period. SVoD will […]

Research from entertainment technology specialist TiVo finds that the average number of video services used by consumers has surpassed double-digits for the first time since TiVo started tracking this metric in the Video Trends Report in 2012, up to an average of 11.6 video services from 8.9 a year ago and 9.9 in Q2 2022. […]

Global SVoD revenues will reach $124 billion (€117.3bn) by 2028, up from $99 billion in 2022 according to the SVoD Forecasts Update report from analyst firm Digital TV Research. The US will add $5 billion of the $25 billion additional revenues between 2022 and 2028. Second-placed China will gain an extra $1 billion. “This growth […]

North American OTT TV episode and movie revenues will reach $107 billion (€101bn) in 2028; up from $74 billion in 2022, according to the North America OTT TV & Video Forecasts report from analyst firm Digital TV Research. The US will contribute $30 billion from the $33 billion additional revenues, with Canada supplying the rest. […]

Viaplay, the Nordic direct-to-consumer streaming service, has launched in the US. Subscriptions are available for $5.99 (€5.61) per month, with a seven-day free trial. Subscribers will have access to a library of Nordic film and television content, all subtitled in English. “Viaplay’s direct-to-consumer streaming service is now widely available in the US,” commented Vanda Rapti, […]

Barb has committed to expanding its measurement of audiences to include fit-for-TV content on video-sharing platforms. This decision follows an industry consultation led by Barb in autumn 2022. Practitioners from across the UK TV and advertising ecosystem took part to establish a consensus on the type of content on video-sharing platforms that should be part […]

Middle East & North Africa OTT TV episodes and movies will generate $5.69 billion (€5.32bn) by 2028; double from $2.83 billion in 2022, according to the Middle East and North Africa OTT TV and Video Forecasts report from analyst firm Digital TV Research. Turkey, Israel and Saudi Arabia together will account for 55 per cent […]

TV ad serving platform SpringServe has confirmed that Rakuten Advertising has adopted the SpringServe Tiles solution to strengthen the impact of ad-supported campaigns on Rakuten TV. As one of the leading VoD platforms in Europe combining TVoD, SVoD and AVoD services, integrating the SpringServe Tiles format within Rakuten TV will allow brands to balance personalisation […]