A study conducted by RTL AdAlliance, in collaboration with smartclip and Ad Alliance Nederland, provides an in-depth view on Europeans’ attitude towards video content. The results from the second edition of The New Life of the Living Room research uncover the viewing habits of consumers across 10 markets, and their relationship with TV and advertising […]

Global SVoD subscriptions will increase by 400 million between 2022 and 2028 to reach 1.76 billion – revealing that there is still plenty of SVoD growth left, according to the Global SVOD Forecasts report from Digital TV Research. By 2028, 24 countries will have more than 10 million SVoD subscriptions. Six US-based platforms will have […]

SVoD take-up in Finland is on the rise, reports Mediavision. During this spring, subscribing SVoD households in the country have passed 1.5 million, corresponding to a penetration of 61 per cent. This equates to an annual growth of 8 per cent in subscribing households. As in the other Nordic countries, the growth can largely be […]

For the first time in five years, consumers report a decrease in the number of TV sources they use. Hub Entertainment Research’s annual Best Bundle survey shows viewers dialled down how many video services they ‘stacked’ in 2023 – but the big question is whether this is a short-term or long-term trend. Video sources drop […]

DAZN’s media rights strategy has fuelled continued growth and seen it soar to the tenth most-watched streaming video service in Spain for the first time, according to Consumer research from Ampere Analysis. It is also in eleventh place in Italy, where it holds exclusive rights to the majority of games for the flagship football league, […]

This spring, households in Norway are paying an average of NOK 602 (€52.24) per month for TV and streaming content. according to Mediavision’s latest analysis of the Norwegian media market. It means that household spend on TV and streaming has grown 3 per cent, compared to the same period last year. Above all, what drives […]

As video providers proliferate, viewers are excited about the volume of shows to choose from. But increasingly they face a logistical problem: with so much to choose from, Hub Entertainment Research seeks to establish how they decide what to watch from a vast sea of options. Provider brands are losing their impact Streaming marketers have […]

While free shipping of online purchases remains the most valuable feature of retail membership bundles (RMBs) Amazon Prime and Walmart+, subscription streaming video services play an important role in how members perceive the bundle’s value, according to The Role of Video in Retail Membership Bundles report from home-video insights firm, Aluma. Prime Video is the […]

Household penetration for paid streaming services in Sweden increased by 9 percent in the first quarter, compared to the same period in 2022, reports Mediavision. This is a significant shift, after a period of relatively slow growth. Now, close to 70 per cent of households in Sweden have at least one paid streaming service, either […]

Global AVoD revenues for TV series and movies will reach $91 billion (€83bn) in 2028, up from $41 billion in 2022, according to the Global AVOD Forecasts report from analyst firm Digital TV Research. The US will contribute 41 per cent to the 2028 total; adding $20 billion between 2022 and 2028. By 2028, nine […]