Advanced Television

svod

Survey: SVoD valued by Prime, Walmart+ members

While free shipping of online purchases remains the most valuable feature of retail membership bundles (RMBs) Amazon Prime and Walmart+, subscription streaming video services play an important role in how members perceive the bundle’s value, according to The Role of Video in Retail Membership Bundles report from home-video insights firm, Aluma. Prime Video is the […]

May 4, 2023

Research: Sweden sees strong SVoD growth in Q1

Household penetration for paid streaming services in Sweden increased by 9 percent in the first quarter, compared to the same period in 2022, reports Mediavision. This is a significant shift, after a period of relatively slow growth. Now, close to 70 per cent of households in Sweden have at least one paid streaming service, either […]

April 26, 2023

Forecast: AVoD revenues $91bn in 2028

Global AVoD revenues for TV series and movies will reach $91 billion (€83bn) in 2028, up from $41 billion in 2022, according to the Global AVOD Forecasts report from analyst firm Digital TV Research. The US will contribute 41 per cent to the 2028 total; adding $20 billion between 2022 and 2028. By 2028, nine […]

April 24, 2023

BBC’s Moore: “We’re punching above our weight”

BBC Chief Content Officer Charlotte Moore has declared the Corporation is “punching way above its weight” in terms of its performance compared with major streaming services. Speaking to the UK Broadcasting Press Guild in London, Moore admitted the broadcaster was facing “tough” financial challenges, but confirmed that the content budget was largely protected, with cuts […]

April 21, 2023By Colin Mann

Data: ITVX premium growth accelerates

Marketing data and analytics company Kantar has released its latest Entertainment on Demand (EoD) data on the British streaming market. Kantar’s EoD study in Great Britain uncovers the following behaviours within the VoD market between January to March 2023: VoD-enabled households that subscribed to at least one video streaming service in Great Britain fell to […]

April 20, 2023By Colin Mann

Research: Black households strong streamers

Black Americans over-index for using free OTT services compared to the total market, with four in five (80 per cent) using them within the past month, compared to 69 per cent of consumers overall. In fact, usage of free OTT services among Black audiences has grown tremendously from 13 per cent since 2019, according to […]

April 19, 2023

Forecast: OTT revenues to reach $235bn by 2028

Global OTT TV episode and movies revenues will reach $235 billion (€212bn) in 2028, up by $81 billion from $154 billion on 2022, according to the Global OTT TV and Video Forecasts report from analyst firm Digital TV Research. About $17 billion will be added in 2023 alone. AVoD will grow faster than SVoD. AVoD […]

April 17, 2023

Whip Media unveils FASTrack

When it comes to streaming, FAST (free ad-supported television) continues to gain traction at a rapid rate among both American and international audiences. That surge in popularity, though, has also made it increasingly difficult for distributors to accurately manage data tied to FAST content. Whip Media – the leading enterprise software platform and data provider […]

April 12, 2023

Research: Smart TVs half of OTT TV viewing

Research from Aluma Insights finds adult SVoD viewers spend half their streaming TV time watching apps on smart TVs, up from 31 per cent in 2015. This is 2.5 times the contribution of streaming media players, which is down from 27 per cent in 2015 to 21 per cent currently. In the early days of […]

April 5, 2023

Research: US monthly SVoD spend drops 25%

Findings from analyst firm Parks Associates show a significant drop in US consumer spending for streaming video services. US Internet households report spending $69 (€63) per month on OTT services in Q3 2022, down from $90 in Q1 2021, although the market remains saturated with 87 per cent of US Internet households having at least […]

April 5, 2023