ScreenThink, MTM’s market intelligence insights tool for the TV and video industry, has published the findings of its latest research report which paints a picture of a changing landscape for SVoD services in the UK in the wake of multiple updates from the leading brands. In a climate where some SVoD services are experiencing user […]
Western European OTT TV episode and movie revenues will reach $48 billion (€44bn) in 2029, up from $31 billion in 2023, according to the Western Europe OTT TV & Video Forecasts report from analyst firm Digital TV Research. The UK will contribute $10 billion in 2029, Germany $9 billion, Italy $5 billion and France $7 […]
Data from Omdia has revealed that after more than five years of an increase in SVoD stacking behaviours, the once-dominant model is beginning to show signs of strain. According to Omdia’s analysis from November 2023, the number of SVoD services per home has declined in a number of markets for the first time. Simultaneously, free […]
As Hollywood works to get its groove back in 2024, Hub Entertainment Research’s annual Evolution of Video Branding study confirms that consumers struggle to differentiate streaming platforms in an ecosystem full of options. Key findings include: Awareness of leading streaming services is universal, but many consumers aren’t confident what differentiates one platform from another. Nearly […]
Latin America will have 165 million SVoD subscriptions by 2029, up from 110 million at end-2023, according to the Latin America OTT TV and Video Forecasts report from analyst firm Digital TV Research. Brazil will provide 59 million SVoD subscriptions by 2029, with Mexico bringing in a further 43 million. Seven US-based platforms (Netflix, Prime […]
The living room is the environment at home that’s best suited for advertising to succeed. That’s the key finding from a study of video advertising that examined where in the home advertising was most likely to be remembered – and why. The Context Effects study – jointly conducted by Map The Territory and Tapestry Research, […]
North American OTT TV episode and movie revenues will reach $100 billion (€92.2bn) in 2029, up from $81 billion in 2023, according to the North America OTT TV & Video Forecasts report from analyst firm Digital TV Research. The US will contribute $16 billion from the $19 billion additional revenues, with Canada supplying the rest. […]
The number of pay-TV subscribers in Latin America will stay at 53 million to 54 million, according to the Latin America Pay TV Forecasts report from analyst firm Digital TV Research. This is down from the peak of 73 million in 2017. Brazil lost 9 million subscribers between 2015 and 2023, but will ‘only’ lose […]
Research from Ampere Analysis finds that total revenues from streaming (including advertising revenue from hybrid streaming subscription tiers) will overtake revenues from pay-TV subscriptions in the US for the first time in Q3 2024. The new analysis comes from Ampere’s continuously updated Markets Operators data service. Streaming will continue to race ahead as traditional pay-TV […]
Following the news that Prime Video is introducing ad-funded content, research from Bango shows that ads are delivering serious gains for streaming and subscription giants. According to the data, the launch of ad-funded tiers has driven more than a third of US subscribers (36 per cent) to upgrade their services. But it’s a risky game […]