Outbrain, a technology platform for the open web, has announced a strategic partnership with Cedara, the end-to-end carbon intelligence platform, to support Outbrain and its customers’ sustainability and decarbonisation efforts. The partnership will allow Outbrain to share in-depth emissions measurements with its advertiser partners, including those running on the company’s newly launched branding platform, Onyx […]
t4h (Tech4home), a provider of remote controls for the home entertainment industry and trusted partner for PayTV operators worldwide, has announced its participation in IBC 2023 in Amsterdam. Gone are the days when end-users were seeking just design or price when choosing their service providers— the modern-day users prioritise environmental responsibility. As the demand for […]
Video solutions provider, Accedo, has announced the launch of new criteria targeting sustainability in its Accedo One Marketplace. Showcased at IBC, it enables video service providers to make buying decisions based on product features, and also on sustainable KPIs to cover carbon emissions reduction, audience influence, and community impact. The Accedo One Marketplace will showcase […]
Magnite, the independent sell-side advertising company, has announced a global partnership with Scope3 to make carbon emissions data available across Magnite’s omnichannel inventory. As a result, advertisers will be able to assess their carbon emissions and align their sustainability goals with their campaign performance. “Our partnership with Scope3 is one of the many ways Magnite […]
SAP and BT Group have announced a new partnership to show how carbon accounting could be standardised by piloting the recently launched SAP Sustainability Data Exchange (SDX). SAP SDX enables BT Group to collect, trace and share carbon data across its own supplier base, providing visibility into the carbon footprint of its products and services. […]
Viant Technology, the people-based advertising technology company, has expanded Direct Access, to focus on the largest, premium CTV content owners, who collectively represent over 75 per cent of the addressable CTV market in the US. Direct Access, Viant’s supply path optimisation initiative launched earlier this year, drives cost efficiencies and carbon reduction for advertisers by […]
WaterBear, the distributor, content studio and streaming service, has launched its new collaborative content studio alongside a new-look platform to amplify the impact of its purpose-driven content. The studio will leverage its network of filmmakers to help brands spotlight critical issues and connect with its community of next-gen viewers. Lisa Cadwallader joins the new studio […]
Sky has launched its ‘Sky Sports Summer of Sustainability’ campaign to encourage sports fans to take action and protect the sports they love from climate change, by inspiring them to reduce their carbon footprint when travelling to venues. In partnership with the ECB and The R&A, Sky will use advertising, social media and unique experiences […]
Interbrand, the brand consultancy, has launched its 2023 Breakthrough Brands Report – with the metaverse, AI, and sustainable tech brands leading the way in disrupting the global market, shifting our understanding of the world, and shaping consumer behaviour. In partnership with Vox Media, Interbrand’s Breakthrough Brands Report reveals the 30 most innovative brands that are […]
Defender will be at the heart of one of the world’s greatest live music event as the Official Vehicle Partner of the 2023 Glastonbury Festival. When in electric mode, a fleet of 20 Defender 110 electric hybrids will transport headline artists to and from their performances in hushed, zero-emissions comfort at Worthy Farm in Somerset […]