Just 8 per cent of British TV adverts over the last three years have included an environmental message, despite increasing public demand for climate action and advertising being an effective medium through which to drive awareness of environmental issues, according to research by ITV and System1 has revealed. The findings are revealed in The Greenprint, […]
Magnite, the independent omnichannel sell-side advertising company, and Greenbids, a specialist in sustainable advertising AI optimisation solutions, has announced a partnership to help reduce carbon emissions generated by digital advertising ad calls while preserving campaign performance. Magnite is the first SSP to share traffic shaping data with Greenbids to help inform efficient ad selection. The […]
Socio-political polarisation, the potential of generative AI, masculinity in crisis, ‘sportswashing’, and community-based sustainability are five key trends that have reached an inflection point and will shape global marketing strategies in 2024, according to WARC’s Marketer’s Toolkit 2024. The trend identification for the report is based on WARC’s new proprietary GEISTE methodology (Government, Economy, Industry, […]
WaterBear Network, the eco-streamer. has announced a partnership with Da Vinci, the home of inspiring and educational TV for families and children. Effective immediately, WaterBear Original content will take the spotlight on Da Vinci’s FAST Channel, reaching audiences in the US, UK and Ireland. This 12-month collaboration revolves around the theme of ‘Positive Solutions for […]
Commercial broadcaster UKTV has announced the launch of a new Everyday Sustainability campaign, dedicating £1 million worth of its own airtime across the network’s seven linear channels and streaming service, UKTV Play, to encourage viewers to make more sustainable lifestyle choices. To launch the first year of the initiative, UKTV is tackling food waste and […]
Rakuten TV has opened its new headquarters in Barcelona, which it calls “an important project for the company that has been created with its team in mind and with an environmental commitment”. The new Rakuten TV headquarters are located in the 22 district, an area where many technology companies are based. The project, designed alongside […]
Outbrain, a technology platform for the open web, has announced a strategic partnership with Cedara, the end-to-end carbon intelligence platform, to support Outbrain and its customers’ sustainability and decarbonisation efforts. The partnership will allow Outbrain to share in-depth emissions measurements with its advertiser partners, including those running on the company’s newly launched branding platform, Onyx […]
t4h (Tech4home), a provider of remote controls for the home entertainment industry and trusted partner for PayTV operators worldwide, has announced its participation in IBC 2023 in Amsterdam. Gone are the days when end-users were seeking just design or price when choosing their service providers— the modern-day users prioritise environmental responsibility. As the demand for […]
Video solutions provider, Accedo, has announced the launch of new criteria targeting sustainability in its Accedo One Marketplace. Showcased at IBC, it enables video service providers to make buying decisions based on product features, and also on sustainable KPIs to cover carbon emissions reduction, audience influence, and community impact. The Accedo One Marketplace will showcase […]
Magnite, the independent sell-side advertising company, has announced a global partnership with Scope3 to make carbon emissions data available across Magnite’s omnichannel inventory. As a result, advertisers will be able to assess their carbon emissions and align their sustainability goals with their campaign performance. “Our partnership with Scope3 is one of the many ways Magnite […]