Edgio, the platform of choice for speed, security and simplicity at the edge, has appointed Eric Black as CTO/General Manager, Media. Having been at the forefront of digital video and live event streaming with NBCUniversal for more than twenty years, Black joins Edgio to lead the company’s growth in delivering linear, live and on-demand video […]
Netflix has announced its first partnership with the NFL: a new docu-series called Quarterback that will take a unique look at each season, told through the lens of NFL quarterbacks. The series features exclusive, unprecedented access to the likes of Patrick Mahomes, Kirk Cousins and Marcus Mariota from the beginning of the 2022 season to […]
Vevo has shared viewership lift stats around Rihanna’s music videos following her Super Bowl performance on February 12th. On Super Bowl Sunday, the halftime performer’s overall catalogue on Vevo saw a 348 per cent lift in viewership (or 4x the average views) compared to the prior 10 Sundays. The following day, she still had a […]
Super Bowl LVII on February 12th brought in an average 113 million TV viewers, according to Nielsen. But consumers weren’t merely tuning in, they were also turning to their mobile devices to make the most of Super Bowl Sunday – from ordering food to placing bets and even shopping. Mobile marketing analytics platform Adjust analysed […]
Approximately 124 million viewers across the US tuned into Super Bowl LVII on February 12th to witness the Kansas City Chiefs narrowly defeat the Philadelphia Eagles in high-scoring encounter. To better understand the reach of the event, AdImpact has provided an analysis of viewership trends throughout the game: In the first quarter, viewership spiked at […]
Viewers using the FOX Sports App were the big winners during the 2023 Super Bowl, according to SSIMWAVE, an IMAX company, that used its Emmy Award-winning technology to measure video quality of more than a half-dozen broadcast and OTT streams of The Big Game. SSIMWAVE’s patented technology that replicates the human visual system scored the […]
Phenix, the video delivery specialist, measured the delays from the field-of-play to streaming services Fubo, Hulu, YouTubeTV, Fox Sports, NFL+ and DirecTV during the 2023 Super Bowl on February 12th as the Kansas City Chiefs defeated the Philadelphia Eagles in a closely contested encounter. Phenix’s data showed 54+ second delays across the board for streaming […]
System1, a specialist in advertising effectiveness, has unveiled the top performing commercials from the 2023 Super Bowl, ranked according to their long-term brand building potential. In a night packed with movie and TV homages, Disney’s 100th anniversary celebration held off the M&Ms spokescandies to take the top effectiveness spot. System1’s Test Your Ad platform predicts […]
Tubi, Fox’s ad-supported US streamer, was among the TV brands given a big push during the coveted Super Bowl commercial breaks with two brand spots. The ads featured giant rabbits throwing viewers down a rabbit hole, implying the variety of content available on Tubi. Tubi CMO, Nicole Parlapiano, commented: “While much of the streaming world […]
With Massachusetts becoming the latest US state to legalise sportsbook betting ahead of the Super Bowl on February 12th, data has revealed that the surge in sportsbook betting activity on mobile continues to attract new female users at a higher growth rate than men in 2022. According to real-life smartphone usage data from mobile insights […]