Advanced Television

sports

Harmonic enhances fan experiences with live sports streaming solution

Harmonic has announced a series of innovations to its live sports streaming solution that enhance fan engagement, protect sports content against piracy and maximise monetisation for service providers and sports broadcasters. Comprised of VOS360 Media SaaS and VOS360 Ad SaaS, Harmonic’s cloud-native streaming solution transforms sports viewing experiences through advanced features such as geo-synced low […]

August 26, 2025

Amagi report: Live content fueling FAST growth

Amagi, a cloud-based SaaS technology solutions provider for broadcast and streaming TV, has announced the release of its 15th Global FAST Report, offering insights into the Free Ad-supported Streaming TV (FAST) ecosystem and how it is influencing media consumption. The report intends to highlight the growing importance of live programming – especially sports content – […]

August 22, 2025

Trailblazing Moments solution launches for women’s sports

Trailblazing Sports Group, a deal marketplace and expert consultancy for brand partnerships for women’s sports properties and athletes, has announced the launch of Trailblazing Moments, a net new inventory solution allowing brands to align with the biggest moments in women’s sports. Trailblazing Moments, powered by Transmit, addresses the key challenge brands and agencies face today: […]

August 22, 2025

ESPN DTC service goes live

ESPN has rolled its new direct-to-consumer (DTC) streaming service and a set of new features on an enhanced ESPN App, making ESPN’s full suite of 12 networks and services available directly to US sports fans for the first time. The launch comes in time for a key stretch of sports programming across ESPN networks and […]

August 21, 2025

Yahoo Sports Network FAST channel goes live

Yahoo Sports and C15 Studio are announcing the launch of Yahoo Sports Network, a free, ad-supported streaming TV channel available online and through various FAST services. Yahoo Sports Network features more than 60 hours of original programming a week from shows covering a range of sports, including the NFL, NBA, MLB, combat and more. This […]

August 20, 2025

Denmark: JFM to stream over 4,000 local sports matches a year

Jysk Fynske Medier (JFM), the Danish media group, has teamed up with Wowza’s Flowplayer to deliver over 4,000 live-streamed local sports matches annually, including live coverage of regional sports such as football, ice hockey, handball and basketball. To bring this vision to life, JFM has partnered with Sportway and Flowplayer, deploying AI-powered cameras across hundreds […]

August 20, 2025

EBU, World Rowing extend media rights deal

Audiences across Europe can look forward to continued access to world-class Rowing coverage, as the European Broadcasting Union (EBU) and World Rowing, the international governing body of the sport of Rowing, have announced the renewal of their European media rights agreement starting in 2025 and running until the end of 2032. The new agreement marks […]

August 18, 2025

DirecTV, Learfield sign multi-year deal

DirecTV, the US broadcaster, has announced a multi-year, strategic and year-round collaboration with six US university athletic departments ahead of the 2025 college football season. This agreement includes some of the most iconic schools in all of college sports — Duke University, The Ohio State University, University of North Carolina at Chapel Hill, University of […]

August 15, 2025

WBD seals deal for 2025 World Athletics Championships

The best track and field athletes on the planet will compete for the right to be crowned World Champion this September with Warner Bros Discovery (WBD) set to screen the action through a new broadcast partnership with the European Broadcasting Union (EBU). The non-exclusive agreement covers 45 markets across Europe (excluding the Nordics and Poland) […]

August 14, 2025

Study: Opportunities for marketers as US football fandom grows

A study from Harris Poll reveals how the FIF World Cup 2026 could become a defining cultural moment for US brands, and highlights why now is the time to pay attention to the rapidly growing football audience. Although football is still catching up to other sports in American popularity, the gap is closing. Since 2020, […]

August 14, 2025