IMG, the sports marketing agency, has extended its agreement to broadcast the Premier League to the inflight and cruise markets on Sport 24, for the next three seasons. Under the agreement, Sport 24 will continue to broadcast 270+ matches live on its channels to passengers globally each season. The deal follows the unveiling of Sport […]
IMG, the sports marketing agency, has secured the rights to broadcast the FIFA Club World Cup 2025 to the inflight and cruise markets, in a deal negotiated with DAZN. The sublicense agreement grants IMG the live rights to broadcast more than 55 matches and 115+ hours of coverage from the tournament on the Sport 24 […]
IMG, the sports marketing agency, has secured the rights to broadcast the UEFA Women’s Euro 2025 competition on Sport 24, the live sports channel available on airlines and cruise ships around the world. The agreement grants exclusive live rights to broadcast the tournament globally on Sport 24’s channels. Taking place in Switzerland between July 2nd […]
For the first time, Ligue 1 McDonald’s will be available to passengers travelling on select airlines and cruise lines, with a weekly highlights programme showcasing the best moments from each matchday. This programme will feature the most best goals, dramatic moments, and key talking points from Ligue 1, bringing top flight French football to millions […]
The Asian Football Confederation (AFC) has announced the renewal of its media rights agreement with Sport 24, the dedicated live sports channel for the airline and cruise markets, through to 2028. The partnership will see Sport 24 broadcast the AFC’s competitions on airlines and cruise ships around the world, including the AFC Asian Qualifiers – […]
The National Basketball Association (NBA) and Sport 24, the 24/7 live sports channel for the international airline and cruise line industries, have announced a multiyear extension of their existing agreement that will see Sport 24 broadcast more than 125 live NBA games each season to passengers on select airline carriers and cruise lines. As part […]
Williams Racing Formula 1 driver Logan Sargeant has partnered with IMG’s Sport 24, the live international inflight and in-ship sports channel, as its first brand ambassador. Through this partnership, Sargeant will feature in Sport 24’s brand campaign, providing exclusive behind-the-scenes content from his inaugural F1 season, as well as travel and sports insights, as he travels to over 23 […]
Sport 24, the live sports channel that’s available on airlines and cruise lines around the world, has announced a deal with FIFA to broadcast the FIFA Women’s World Cup Australia & New Zealand 2023. The IMG-owned channel will show more than 90 hours of live coverage across 64 matches from the tournament taking place from […]
Sports, events and talent management company IMG has secured in-ship and inflight rights to broadcast the next three seasons of the FIA Formula One World Championship on Sport 24 and Sport 24 Extra. In a deal through to 2025, the IMG-owned and operated channels will broadcast over 150 hours of live coverage plus highlights from […]
Sport 24, the live sports channel available on airlines and cruise lines, has renewed its agreement with the National Hockey League (NHL) to provide in-flight and in-ship broadcast coverage through the 2024-25 season. As part of the agreement, Sport 24 – which is owned and operated by IMG – will broadcast 250 live games each […]