The Asia Video Industry Association (AVIA) has released a study to understand the usage of different video services in Indonesia and consumer attitudes towards them. The study looked at video across social media, user-generated content (UGC), linear TV, messaging services and premium OTT. Amongst Indonesian consumers, premium OTT is viewed as having the highest quality […]
Premiership Women’s Rugby (PWR) has appointed IMG to drive the development of its new digital and content channels strategy. The partnership will focus on growing the digital audience for the Allianz Premiership Women’s Rugby competition and the Allianz Cup and deepening the engagement of both Premiership Women’s Rugby and its clubs with fans in the […]
The BBC has published revised guidance on the personal use of social media for everyone working at the BBC. The update focuses on everyone working for the BBC respecting “high standards of civility in public discourse” and not bringing the organisation into disrepute. This follows a review by former TV executive John Hardie, which looked […]
Over the past seven years, OnlyFans has seen its user base explode, becoming one of the fastest-growing social media platforms as well as one of the best-performing European companies. Despite the criticism and controversies surrounding the site’s main attraction (i. e., adult content), the number of people posting content on OnlyFans has hit record highs […]
Relo Metrics, the AI-powered sponsorship analytics platform for real-time data decisions, has launched datasets for the 2022-2023 NFL Season on Snowflake Marketplace. Data available on the value of brand exposure generated from NFL Sponsorships on Snowflake Marketplace will allow customers to inform business decisions and evaluate sponsor visibility during games across broadcast, streaming, social, and […]
Tubular Labs, a specialist in social video intelligence, has released its latest US viewership trends from its Audience Ratings product – giving insight into deduplicated, unique viewership and minutes watched of trending video categories, creators and more across YouTube and Facebook. Top takeaways include: WWE Still A Hit With Younger Audiences – In the middle […]
BBC Trending returns in September to the BBC World Service with Extreme. New series, Extreme, explores the ways social media is shaping behaviour and beliefs on the fringes of the internet – and in some cases, making it into the mainstream. The series will investigate how people are whipped up into a frenzy through social […]
Social media platforms, websites and services such as advertising display networks will have to take tougher action to stop children seeing age-restricted adverts for products such as alcohol or gambling. Fake celebrity scams and pop-up malware from hackers will also be clamped down on as part of new rules to make advertising regulation fit for […]
OpenVault has determined that power users of 1 TB of data vastly eclipse other users when it comes to streaming broadband and gaming consumption, according to the OpenVault Broadband Insights (OVBI) report. The Q2 2023 report was issued by OpenVault, a source of SaaS-based revenue and network improvement solutions and data-driven insights for the broadband […]
AiBUY, an in-content shopping solution, has released its 2023 Consumer Path to Purchase report, unveiling the growing desire for more convenient shopping options that better accommodate the rise of scrollable content and media intake – for instance, purchasing products directly from a link in-content which 65 per cent of consumers would likely do if they […]