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social media

Italians shifting to digital and mobile media consumption

A shift towards digital and mobile media consumption is underway among Italians, according to the 57th annual report from Italian social and economic think tank Censis. In 2022, traditional TV (DTT) viewership saw a contraction, dropping by 3.9 per cent from 2021. While satellite TV users experienced a slight growth (+1.4%), internet TV users (web […]

December 6, 2023From Branislav Pekic in Rome

Report: Sponsors still wary of WSL

The 2023/24 Women’s Super League (WSL) season is off to a record-breaking start, with attendance milestones and a robust social media following underscoring the rising popularity of women’s football in England. While Manchester clubs lead in sponsorship revenue, sponsors are still hesitant to commit to independent deals with WSL teams, highlighting the ongoing challenges in […]

November 27, 2023

Survey: TV still dominant source for news

A dedicated Flash Eurobarometer commissioned by the European Parliament has taken an in-depth look at media habits, including trust in different media sources. For 71 per cent of respondents, TV was one of their most used media to access news in the past days. TV is followed by online press and/or news platforms (42 per […]

November 17, 2023

BBC Studios content deal with WeAre8

BBC Studios has partnered with WeAre8, the B-Corp social media app, on a distribution deal for BBC Earth content; the first of its kind between the platform and a broadcaster. Launching in January 2024, the three-year commitment will see BBC Studios Social release over 100 clips per year on the WeAre8 social app in the […]

October 31, 2023

Fatboy Slim delivers holographic performance for EE

EE celebrated its new platform for UK consumers with a performance by iconic British DJ, Fatboy Slim, on the world’s biggest holographic stage. Livestreamed to the nation on October 19th, the one of a kind set towered 50 metres above Alexandra Palace and lit up the London skyline. Fatboy Slim – real name Norman Cook […]

October 20, 2023By Nik Roseveare

LBG Media acquires Betches

LBG Media, the owner of LADbible Group, has announced the acquisition of Betches, a US-based media brand founded by women, for women. LBG Media has a global social following of over 410 million and generates over 100 billion views annually through its brands such LADbible, UNILAD, GAMINGbible and SPORTbible. LBG says this acquisition strengthens its […]

October 18, 2023

Study: Premium OTT ad opportunities in Indonesia

The Asia Video Industry Association (AVIA) has released a study to understand the usage of different video services in Indonesia and consumer attitudes towards them. The study looked at video across social media, user-generated content (UGC), linear TV, messaging services and premium OTT. Amongst Indonesian consumers, premium OTT is viewed as having the highest quality […]

October 4, 2023

Premiership Women’s Rugby appoints IMG

Premiership Women’s Rugby (PWR) has appointed IMG to drive the development of its new digital and content channels strategy.  The partnership will focus on growing the digital audience for the Allianz Premiership Women’s Rugby competition and the Allianz Cup and deepening the engagement of both Premiership Women’s Rugby and its clubs with fans in the […]

October 4, 2023

BBC publishes new social media guidance for staff

The BBC has published revised guidance on the personal use of social media for everyone working at the BBC. The update focuses on everyone working for the BBC respecting “high standards of civility in public discourse” and not bringing the organisation into disrepute. This follows a review by former TV executive John Hardie, which looked […]

September 28, 2023

Data: Over 4m posting content on OnlyFans

Over the past seven years, OnlyFans has seen its user base explode, becoming one of the fastest-growing social media platforms as well as one of the best-performing European companies. Despite the criticism and controversies surrounding the site’s main attraction (i. e., adult content), the number of people posting content on OnlyFans has hit record highs […]

September 25, 2023