Infant school children are increasingly online and given more digital independence by parents, according to Ofcom’s annual study of children’s relationship with the media and online worlds. Around a quarter of 5-7 year-olds (24 per cent) now own a smartphone, while three-quarters use a tablet (76 per cent). Compared to a year ago, a higher proportion of […]
The way people use, think and feel about different types of media is constantly changing. In Ofcom’s latest media literacy research, the media regulator takes a deep dive into how people across the UK are navigating an increasingly online world. This year’s study explores how adults across the UK feel about issues ranging from artificial […]
Online intermediaries, such as social media, search engines and other online aggregators exert a significant influence on the news stories people consume, according to research from UK media regulator Ofcom. Nearly two-thirds (64 per cent) of UK adults use online intermediaries to access news, with Meta – the company which owns Facebook and Instagram – […]
Strange times in the UK news market. GB News continues to generate its own headlines by setting new records for Ofcom breaches, while Talk TV announces it is shutting down its broadcast version. News UK has decided its niche news channel was a bit too niche – the fact star turn Piers Morgan had already […]
BT Group research reveals how tech-savvy over-65s are making an average of £650-a-year monetising their traditional skills online. While Gen Z (18-24 year-olds) might be better known for online side hustles, over-65s are knitting, sewing and baking their way to spare cash, often marrying a lifetime of expertise with digital skills to gain followers and […]
The gambling industry competition is stiff, so operators utilise all means to promote their platforms and increase customer engagement. Providing lucrative bonuses for new and regular players is a working tool; however, it’s often not enough to enhance brand recognition in the market. Therefore, companies usually launch additional promotional campaigns to inform users of their […]
Data on sponsor brand success during the Super Bowl LVIII broadcast on February 1th has been outlined in a report from Relo Metrics, providing insight into brand sponsor performance on and off the field during the game telecast.As the most-watched sports league in the US, the NFL stands head and shoulders above the other leagues. […]
Social media company Snap, owner of Snapchat, has announced plans to cut around 10 per cent of its work force – which will amount to some 500 employees. “In order to best position our business to execute on our highest priorities, and to ensure we have the capacity to invest incrementally to support our growth […]
DAZN, the sports streaming service, has launched its new YouTube channel, DAZN Sport, as a home for original storytelling on the lives of top athletes on and off the field. The channel will be populated with DAZN owned documentaries and other archive content they have global rights to, as well as original shorts that span […]
As the second-largest market in the digital advertising space, the social media ad industry has significantly grown over the years. With an estimated 4.9 billion social media users across the world and over 90 per cent of marketers using social media to promote brands and reach customers, it’s little wonder this type of advertising has […]